GWGP=Google Webmasters Guidlines Page There is a lot of information on blogs, websites and forums about SEO. Especially for Google. Lots of numbers and stats about how to improve your SEO. But when I look at GWGP. I find only vague information. Like: -"Create a useful, information-rich site, and write pages that clearly and accurately describe your content" -"Make sure that your <title> elements and alt attributes are descriptive and accurate." -“A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you.†My question is whether this Google Webmaster guidelines page is the source of all authoritative information about Google SEO? Does Google have anything more specific and detailed? If not, then that means that nobody really knows what is good and bad SEO beyond what is on the GWGP. Google gives some vague principles -anything over and above these vague priciples is just guesses and hearsay. A waste of time. In other words, if I use the GWGP as my one and only source of information for SEO then I should be as well of as somebody else who does days of research reading blogs/website, reading tutorials, getting newsletters, paying for SEO experts etc.. Because beyond the GWGP everything is just guesses or people selling you something you do not need based on claims that they cannot prove to be true. Do you agree? Or is there something I am missing?
first of all let me clear this that there isn't anything vague at GWGP. Google has briefly described what should be done to make the pages search engine friendly. Further, Google has nothing to do with SEO or else it would have started some SEO institute by now. Google aims to deliver quality results to the users which are decided by its algorithm. therefore, it becomes a necessity for Google to tell some things to the world which they should follow or else their website may not show up at SERP even being an informative one. SEO field still has no authority and all knowledge out here is through years of study and experiments.
That is quite a good summary 95% of what you read on SEO is just recycled nonsense and rarely understood by the writer, while the remaining 5% is correct and very useful. The problem is of course knowing if what you are reading is in the 95% or the 5% group. Unless of course you have loads of experience and SEOed hundreds of sites in which case you can see through the bull**** but by then of course why would you bother to spend time sifting through the dross anyway? - Michael