Nielson Media research is a company that measures television viewing and now, it will roll out new technology during the next few years to measure viewing over the Internet, on cell phones and on TV sets outside of the home. This is the kind of thing that Google would be interested in as well. Isnt it amazing how companies are fiinding new ways to market online? What do you think will be the next big thing?
Okay, I am missing the rival to Google part of this - can you give us more detail on why you feel Nielson will be a rival? They provide research, not marketing channels (that I am aware of) like Google does.
Google recently won an award for a paper (PDF)on interactive television applications that wirelessly link your computer to the television. The paper explored the possibility that a laptop, or other computing device, could “hear†what’s on television and serve up social interactive programs and, most likely, contextual advertising. Phynder, I would bet good money that Google have got their feet into this as well as Google does a lot of research. Check this out http://labs.google.com/
Okay, I thought you were saying that Nielson was going after Google. You are saying the other way around, which I agree and no surprise there.