Hi All, Just wondering if some of you might be experiencing the same interesting results with googles universal results. Google has started to integrate Universal search results into the .com.au of Google and search results are now starting to display the Google Maps with each result. Now prior to the universal our campaigns had an average CTR of 2%. As you can see there's a huge drop in CTR. click| imprs| ctr | Ad pos campaign 1 - 13 | 1,695 | 0.76% | 2.9 campaign 2 - 12 | 2,008 | 0.59% | 2.3 campaign 3 - 4 | 830 | 0.48% | 2.0 Having a Map is quite relevant on the results page and no doubt these Maps becomes the main focal point on the page. What are some of the strategies to make adwords stand out more. Thanks Fb
Well some travel searches now display the Maps. i.e. Sydney hotel accommodation, Melbourne hotel accommodation I think car rental is the same as well. Melbourne Car Rental. do you get the same thing? regards Fb