I started a Google Adwords campaign about a month ago Lets say its for "Hamburgers and French Fries" However..... Google Adwords is showing my advertisement for RELATED keywords, that I NEVER chose.... nor do they come up on my account..... such as "FAST FOOD, SOFT DRINKS" How could this be? Now my Google Adwords account is being depleted $100 a day and I am NOT targeting those keywords Has anyone had any similar experience with this? What should I do?? - Fbos
well I'm not really an expert but did you try to contact google with this problem because personally if I was a big company with a big reputation I would like to keep my costumers happy maybe you can work out a deal with them since they didn't deliver what there suppose to...
Im shocked over this, and I cant find a # to call or email Google Adwords -- do you know how to contact them?
go to google and type in how to contact google it will be the first link at the top then scrol lto the bottom of the page and the address and phone number will be there hope this helps I would have posted the link but I dont know if I was aloud to lol
What should you do? Read the support material that Google provide about how adwords works before you put money into it. Your keywords are set to broad match, that's why they show for search terms you think you haven't chosen. First read up about match types http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6100 Then read all the other supporting material and stop screaming 'scam' every time you're too stupid or lazy to bother to learn how a system works. http://adwords.google.com/support/aw/bin/static.py?hl=en&page=webinars.cs
Broad matched keywords get expanded and your example is a great one: a word like "hamburger" (broad matched) will get expanded not only to the plural but also laterally such as "fast food" and "ground beef". Broad matches are to be used very carefully. My rule of thumb is to limit them and get as much of my impressions triggering phrase and exact matched keywords. My goal is 80% but that's easier said than done in some industries.
Hey Magda --- it IS a scam Google knows most people arent going to read through all that and are going to suck as much money out of you as possible They emailed me back.... and yes it is this broad match crap, even though many words arent even close!!! Its a scam in one form or another --- !!!
Its no scam but it is a problem for those new to adwords. If you are particular about words you want you need quotation marks, or alternatively you can use [keyword] around keywords you do not want
I agree, Google is not scamming you. If you go through life entering into agreements and signing them without reading them you will be signing your life away. Whether or not Google knows people will read the TOS, it still remains your responsibility to read the documents and familiarize yourself with the product before using it. You have learnt a lesson, correct it now and in future you can use this experience to help others.
Its certainly a form of a scam.... theyre adding extra keywords you didnt choose, so they get more clicks therefore more money --- even though you never picked it and those "broad" keywords might not have anything to do with your site, which in most cases they DID NOT Its like getting a plane ticket...... and in the fine print its telling you you're going to be upgraded to first class wether you like it or not unless you notify them.... and you dont know until you get on the plane, unless you read the 10 pages of fine print Very sneaky They make it HARD to get rid of those broad match keywords too you have to go in and put in negative signs However, I dont want to talk bad about Google...... they might be watching me right now up on their Google Earth Sateliites: http://www.youtube.com/watch?v=3kswJuKfYtI
The "broad" match has gotten a lot 'broader' over the years. If you are an advertiser, you need to keep a close eye on them.
Its extremely broad -- but its all part of learning, im learning A LOT about Adwords... very very interesting stuff to say the least!!!
We are a graphic design company in Sydney called DPM Creative Group and have used AdWords for nearly 12 months. Although we're not entirely convinced of the achieved results (50 hits and no inquiries or 500 hits and only one inquiry for example), it has still been a reasonable success for us. Particularly when we became more comfortable in using fewer keywords and localizing the search criteria.
No. You're not being scammed. It's what you get for not doing your research properly - if you don't know exactly what you are doing take professional advice before getting locked into a programme like adwords. If you're on 'broad' search, and I guess you are, then you are going to be paying heavily for not checking out the TOS. I do sympathise with you. It's an expensive lesson.
the fastest way to switch your broad match keywords onto exact match is to download google editor - just search for it and highlight all the keywords you need to change match types on and do it in one go...this will save you a lot of time. then upload! that's it.
I think broad matching is pointless. Just disable it and plow money into keywords that you ACTUALLY want your "potential customers" to click on. Another good suggestion is to carefully review the adwords campaign in analytics, as you might find that someone keywords your targetting will have a high bounce rate.
Well there seems to be a problem from broad matched keywords .It does happen to us also and needs to be taken care of.However that's a little difficult .