Hello, For keyword research, is Google AdWords is more than enough or after finding out the keyword results through it I have to compare it with something else & then decide the keywords? Thanks Khushi
you're better to use special tools ( for example,Google Keyword Tool,Google Wonder Wheel and so on) for keyword research, not only adwords. Also you really need to do research on competition.
When you know that Google has around 65% of search engines market, it's your best bet for genuine results.
it´s a question of your business! As my clients have enough budget, I stick at SEM first and start SEO at the same time (for long term results).
The Google Keyword Tool is by far the best regarding value for money, you won't find a better free tool. Also remember that the data is being given by Google which is the source....... but if you do have a budget for such tools then you will plenty of keyword tools online....