Google has 65% of the market right now, and it is liked by many for the simple case that it doesn't shove ads in your face unlike many others
how can you say that it's not?Just compare the search result of Google with other search engines and you'll get your answer.
They keep it clear and simple, that's the key to success. People just want what they need, without junk information everywhere.
It is probably the best search engine. Although I feel that Yahoo does bring preciser results. If you type <Insert word> in Google, Google might say that it has 20 million results, but it sometimes isn't really what you're looking for. Yahoo will most likely have 2 Million but with preciser results. Although there are many commands and options for Google so you can just use those if you want preciser results.
For now it is, and foreseeable future i reckon why? because they rule the game. better algorithm, better relevance uptodate search results, better anti fraud response and system. most of all, they are the most fair big guy on the business. yes, i've been subjective, that's just me.
No doubt Google is best search engine around the globe. currently Google having approx 70% of total share of all search engines.