I'm giving away this free quit smoking report and thought it wasn't necessary to have a good sales page. So far, the conversion really isn't up to expectation. Any thoughts? BTW, my site is at http://www.quitsmokingaids.org/
The first thing I think for pages like that is 'What does this guy get out of giving this thing away for free??'... I'm not sure...i don't buy anything from pages like that (the well too overused..."buy me" format)...but since your's is free...i'm not sure... Are you advertising it at all?
Good copy is always needed. You have to get the visitor excited enough about your product to want to take some sort of action. The first thing I would say is to get some imagery on the page. Then, make it more obvious what you want them to do - a huge arrow pointing to your optin box should work.
Thanks guys. I thought if it's a free product, and it's something that people need, you wouldn't need to do much with the selling. Guess I'm wrong. I have ppc, but the CTRs aren't that great. My conversion is about 15%. Will, I will take your advise on the big arrow!
I think that the ad copy is pretty neat. Concise and to the point Maybe just a few modifications to attract extra attention to the sign up box.
Good advice. Whenever I see free stuff, I wonder if it's junk. Most of the time it is. Maybe add a few testimonials. Also, I'd put the sign-up box in the middle of the page right below your ad copy.
15% is not good when you're paying for clicks, and your page is offering a freebie. You should be converting 40-50%. One of my opt in pages does 60-70%.. not that I'm boasting, but it is certainly possible. Set up your opt-in so the *only* action users can take is to opt in. Here's a good example: http://www.doubleyourdating.com/
Yes, to achieve higher conversions good copy is definitely needed, regardless if the product is free or not. Good copy will attract the readers time much longer than bad copy will.
You have to sell the free stuff as hard as you have to sell the stuff you're charging for. This is because the web has evolved to one where buinesses use predominantly back end up-sell models, where they capture you with a free sample and then educate and convince you to buy from them. Think of a salesman who gives you free advice in order to build trust. The problem is, that people are sick of getting their freebie just to find it is a promo product, or to find their inbox hit with all sorts of offers from the freebie author. The web is becomming an ever-harder place to do business. My advice is build trust with the user before trying to get them to do anything, including downloading a freebie. Does anyone agree?
I just googled all the pages on your site. the what-can-you-do-to-stop-smoking.html page is informative and builds more trust than your landing page.
Because you're looking for an opt-in, your product will not be perceived as free; that is to say it's certainly not free from hassle. You need to convince the prospect it's worth their time opting in to get on your mailing list and get this ebook. Ergo, good copy is essential! Colm
By the looks of it, you've followed the advice of one too many Internet Gurus. Since it's a general topic, why not ask a list of people you know to visit it. Of those who did enter their email, follow them up and ask them why they didn't. Tough ask I know, but really that is the only way to get valuable feedback. Alternatively use slit testing. Create a few different versions of teh signup page and serve them up randomly. After a week or so have a look at which converts best.
Thanks everyone. I did some minor changes to the site, but I guess the most important is still the selling part. Am working on it. Can anyone recommend where I can get good testimony? Is there a place where I can "buy" them from? Zorde, I have to agree with you on the building trust part. And you're right, I'm actually suffering from guru overload.
Yes, if the traffic gets big. If you get 10,000 unique visitors, a 30% increase in conversion rate (from maybe 10-40 conversion rate) will mean a 3000 subscriber increase. Stanley Tang