Well Flicker is merely a images and video hosting website. Flickr is an huge online community which may be consider as a powerful social networking website.
Yes, Flickr is a very powerful social networking platform, just simply follow the guide that they should provide you with.
Flickr is part of social networking site you can promote your snaps here so people can comment it and if they want to see more photos they go to your websites and you will get traffic for sure