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is fake traffic a good thing?

Discussion in 'General Marketing' started by Almakos, May 16, 2008.

  1. #1
    By "fake" I mean that it is not target audience.
    Just people who visit your site through direct URL or through EntreCard etc.
    Do we need traffic like that at all?
    Visitors like that don't click anything, but enter and leave.
    I think they are useless. :confused:

    P.S. I have no CPM ads running
     
    Almakos, May 16, 2008 IP
  2. Fabian.JH

    Fabian.JH Active Member

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    #2
    In truth, someone who is looking for golf tips won't be too interested in a website on jewellery at that point in time. So yes, it wouldn't be that effective :)

    Fabian
     
    Fabian.JH, May 16, 2008 IP
  3. th13rteen

    th13rteen Banned

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    #3
    I would say that you should look for quality of traffic, not quantity. If you're trying to sell something then it is very important. But then again not a lot of people click ads.

    I would suggest targeting an audience. That should be better. I call it the "sniper strategy". lol And the other one is a "shotgun strategy". That should explain a bit.
     
    th13rteen, May 16, 2008 IP
  4. Norebbo

    Norebbo Active Member

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    #4
    Definitely go for quality over quantity. In the short time I've been doing this, that is one of the most important things I've learned. Non-targeted traffic will never convert!
     
    Norebbo, May 16, 2008 IP
  5. Sem-Advance

    Sem-Advance Notable Member

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    #5
    Fake traffic is great!!!!!

    Almost like fake money is great!!!

    :rolleyes:
     
    Sem-Advance, May 16, 2008 IP
  6. PHPGator

    PHPGator Banned

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    #6
    Agreed with the above poster, quality above quantity. My most profiting website recieves less traffic that a couple of my others, but makes twice as much because it doesn't have any junk traffic like the others do.
     
    PHPGator, May 16, 2008 IP
  7. snowbird

    snowbird Notable Member

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    #7
    I think the correct term would be untargeted traffic. Fake traffic is essentialy non human generated traffic from hitbots, etc.

    Untargeted traffic is better then no traffic. While they are not likely to click on ads or buy products, a very small percentage will. I have parked domains with untargeted traffic and those visitors to click on general ads.

    But if you are going to purchase advertising make sure it is targeted.
     
    snowbird, May 16, 2008 IP
  8. altimas

    altimas Peon

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    #8
    Would you want window shoppers in your store, or business men with deep pockets.
     
    altimas, May 16, 2008 IP
  9. allout

    allout Prominent Member

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    #9
    There is a lot of traffic similar to the traffic you are speaking of including Stumble Upon and many other social bookmarking type sites. The main advantage of these is that it increases your stats. Often times people wanting to advertise on your site will want to know how many visitors there are. The more you have the better price they are willing to pay. This is the only advantage I can find of such traffic.

    Of course a smart and informed advertiser will want to know where your traffic is coming from and see the stats.

    Except for the above case I mentioned, the only thing such traffic does for you is increase your bandwidth usage. It also strokes your ego a bit by making you think people are flocking to your site.
     
    allout, May 16, 2008 IP
  10. motonyvated

    motonyvated Peon

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    #10
    your traffic should target what you have on your site, quality traffic is the best
     
    motonyvated, May 16, 2008 IP
  11. webcosmo

    webcosmo Notable Member

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    #11
    If you need to sell a site, would work I guess. For doing business its waste mostly.
     
    webcosmo, May 16, 2008 IP
  12. Qryztufre

    Qryztufre Prominent Member

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    #12
    I agree, the only thing paid traffic can result in in bloated stats. The only time such stats are worth anything is when you are selling a site. Other then that, it's just a waste of bandwidth.

    I guess it also can give bragging rights, but heh, if anyone finds out you'd be labeled as a liar or worse.
     
    Qryztufre, May 16, 2008 IP
  13. Almakos

    Almakos Peon

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    #13
    Oh, thank you for all your replies (so many untill I got home)
    This question appeared when I've noticed that there are a lot of ways and places to get "untargeted" traffic so I was wondering what is so good in that. seems it is good just for thse who sells site or runs CPMs.
    Even if you run CPM and you pay for traffic I don't think you will earn much, but still a lot of sell/buy traffic. See no rational point here...
     
    Almakos, May 16, 2008 IP
  14. stacyfox

    stacyfox Active Member

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    #14
    Driving random traffic to Squidoo lenses can increase their rankings. Lots of traffic on a ezinearticles.com article can propel it to the "top 15" in a category which is listed under every article. With both ezine and Squidoo, if you can get ranked, you will get the kind of targeted traffic you're looking for.

    So, anytime you have an site where an outside measurement is useful to attracting more targeted traffic, getting untargeted traffic cheaply can help you with your goals in the long run.
     
    stacyfox, May 16, 2008 IP
  15. tiger325

    tiger325 Peon

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    #15
    targeted traffic is what you want. you may get a bite or two with untargeted traffic however it wont be much.
     
    tiger325, May 16, 2008 IP
  16. ferrari61

    ferrari61 Peon

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    #16
    to answer your original question, the answer is yes if:
    1. you simply want exposure (want to build a brand)
    2. you want to artificially boost your number of visitors
     
    ferrari61, May 16, 2008 IP
  17. smashcash

    smashcash Peon

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    #17
    Is it a good thing? Not really. It really won't help your site significantly. It does help your statistics, but good statistics that don't make you money is pointless. But it isn't a bad thing either. Untargeted traffic is better than no traffic at all. I wouldn't spend any time getting it, but if it is coming without you doing any work than that is probably a good thing.
     
    smashcash, May 16, 2008 IP
  18. RandomWoman

    RandomWoman Peon

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    #18
    Good ideas.

    Untargeted traffic is great when you are just trying to increase rankings but if you are looking to make sales, get subscribers, then invest in high quality traffic. It might seem more expensive at first but it will be more than worth it in the end :)
     
    RandomWoman, May 16, 2008 IP
  19. zexy

    zexy Guest

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    #19
    It's good only if you have CPM advertisers or for some reason you want to boost your Alexa rank. Otherwise non targeted traffic is just a waste of bandwidth.
     
    zexy, May 16, 2008 IP
  20. Perry Rose

    Perry Rose Peon

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    #20
    *shrugs shoulders* I would think that if they click on your ad or link, they are interested, or, at the very least, curious.

    I'll take 'em.
     
    Perry Rose, May 16, 2008 IP