See this program Mystic Monk Coffee. It pays $0.05 per sale. But it's EPC (100) is $124.57. As far as I know about EPC is, it is a calculation of how many sign ups per 100 visits. If I am correct, even 100 sign ups from those 100 visits would just be $5 isn't it? How come there could be more than the maximum? Or, I didn't understand EPC properly?
The offer is .05 per lead but 18% sale. So im guessing if the customer fills out a form you get 5 cents but if they buy something, you get 18% comission.