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Is email marketing really any good?

Discussion in 'General Marketing' started by IoWn3rU, Aug 23, 2010.

  1. gaahl

    gaahl Active Member

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    #61
    just get a well segmented database, good copy and design, expect a 1% conversion rate on sales at best, still worth it if considering how cheap it is.
     
    gaahl, Sep 2, 2010 IP
  2. gaahl

    gaahl Active Member

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    #62
    I've always had no less than 20/25% opening rate :) perhaps I've been lucky... what niche/market you were working for?
     
    gaahl, Sep 2, 2010 IP
  3. Madman514

    Madman514 Member

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    #63
    Its a big learning curve bud....so if your gonna do it...be committed or else you will most likely quit before you start seeing results...
     
    Madman514, Sep 2, 2010 IP
  4. iWrite618

    iWrite618 Guest

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    #64
    There are three steps I have for Email Marketing:

    1) Build a List - Create a site, SEO it, and just, in general, GET TARGETED TRAFFIC TO IT (preferably in free ways)!
    2) Build a Relationships - Don't send your growing list your affiliate links right off the bat. Continue to give them useful content a couple times a week. They will start to trust you because of your wealth of knowledge on the subject they are interested in.
    3) Build your Bankroll - Once you build those relationships, it's time to hit them with an affiliate link every once in a while. At this point, hopefully they are eating out of your hand and already have their credit cards ready when they see you suggested a product. With a huge list, you can reach a large amount of targeted people with little effort at that point other than putting together an email on your Email Marketing platform and clicking the send button.

    If you've worked your butt off and you've got a list of 50k people. Let's imagine 20% open it (10k). All these people love you, but only 2% (200) openers actually buy the product that you are getting paid $40 for each lead. You just made $8,000 with one email.
     
    iWrite618, Sep 2, 2010 IP
  5. henheman

    henheman Peon

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    #65
    Personally, the email either goes to spam, or if it comes to my inbox I just get angry that I have been spammed and don't click it.
     
    henheman, Sep 3, 2010 IP
  6. Keith1981

    Keith1981 Peon

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    #66
    This thread was very helpful to me. If there's one area I need to improve in, it's email marketing. I was thinking about buying a mailing list because I have a very high conversion rate and I figured if I can get people to my sales page, I have a good chance of making a sale because of some of the techniques I use.

    But after reading this thread, that might not be a good idea because it's not targeted traffic and my emails probably are going to get sent to the spam folder anyway. But building a list is a high priority for me and this thread helped me out a lot. Thanks guys.
     
    Keith1981, Sep 4, 2010 IP
  7. bekar09

    bekar09 Active Member

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    #67
    Email marketing is a must. If you're into internet business, the first thing you should do is building your email list/subscriber list. If you have a strong email list, then it is like your personal ATM.

    Read my post on my blog about email marketing @ Build a Email List? – Why & How
     
    bekar09, Sep 5, 2010 IP
  8. Keith1981

    Keith1981 Peon

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    #68
    Thanks berkar. Checking out the blog now.:)
     
    Keith1981, Sep 5, 2010 IP
  9. bekar09

    bekar09 Active Member

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    #69
    Hope it helps you Keith1981.
     
    bekar09, Sep 5, 2010 IP
  10. alex06291

    alex06291 Peon

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    #70
    I heard that email marketing is dead and noone clicks our marketing email title, is it true?

    Anyway if you have targeted data then it would work for you, I have almost 1000 email id generated from article submission guys, tell me if I can do with that!
     
    alex06291, Sep 5, 2010 IP
  11. Seqqa

    Seqqa Well-Known Member

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    #71
    Just takes lots of split testing, looks like you found the magic bullet!
     
    Seqqa, Sep 5, 2010 IP
  12. jeffrey73

    jeffrey73 Guest

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    #72
    Great thinking Keith! It's absolutely true that SPAM mail doesn't get 1/10th the response of opt-in. :)
     
    jeffrey73, Sep 5, 2010 IP
  13. bekar09

    bekar09 Active Member

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    #73
    Its not true. It is a proven fact that email marketing is one of the most successful ways of selling products.
     
    bekar09, Sep 5, 2010 IP
  14. Com

    Com Member

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    #74
    Yeah Email Marketing is really good the advantage of list that you build yourself is that when never you mail those people they 'll be always interested in what ever you mailed to them thus they Opt-In themselves no more spam trap or honey pot etc .
     
    Last edited: Sep 5, 2010
    Com, Sep 5, 2010 IP
  15. Chemic

    Chemic Peon

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    #75
    Email marketing is dead for me. I tried it about 5 months ago and its generated me only 1 sale.
     
    Chemic, Sep 5, 2010 IP
  16. Seqqa

    Seqqa Well-Known Member

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    #76
    What size list was it? Did you try and build a relationship with your subscribers or did you just try and force products on them?
     
    Seqqa, Sep 5, 2010 IP
  17. cPAce

    cPAce Peon

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    #77
    If you have a large enough and usefull enough email list, it can be good.
     
    cPAce, Sep 5, 2010 IP
  18. Jasonb

    Jasonb Well-Known Member

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    #78
    Its awesome if used correctly! It is very powerfull sometimes :D
     
    Jasonb, Sep 5, 2010 IP
  19. bekar09

    bekar09 Active Member

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    #79
    Absolutely right Jasonb. If you have already built a good relationship with your subscribers, then its bound to perform.

    Thanks.
     
    bekar09, Sep 5, 2010 IP
  20. usasportstraining

    usasportstraining Notable Member

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    #80
    Make sure they opt-in for it. If they subscribe to your newsletter or email updates, then you can be very successful.

    Make it worth your effort by creating good email content and be consistent. If you say you'll email monthly, do it.
     
    usasportstraining, Sep 5, 2010 IP