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Is Email Marketing effective or not?

Discussion in 'General Marketing' started by Yogesh Giri, Mar 7, 2013.

  1. #1
    Can anyone explain me email marketing effective or not for SEO project? If yes then how to email marketing if any one intrested please reply
     
    Yogesh Giri, Mar 7, 2013 IP
  2. mekap04

    mekap04 Active Member

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    #2
    Email marketing can be very effective if done right and should be added to the top of your list of marketing techniques. There's a lot that goes into email marketing so if you are not familiar with it, search around Google and find a good source of information related to email marketing or ask experienced email marketers for advice.

    I can't call myself experienced but I have made money by sending emails to a list of subscribers. From my experience, you need to test, test, test to find what works (landing pages, autoresponder form, email titles, types of emails, etc.) and also learn how to soft sell in your emails.
     
    mekap04, Mar 7, 2013 IP
  3. DennisKnows

    DennisKnows Active Member

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    #3
    Yes and no. If you focus on not selling anything the first few emails and provide valuable content, you can really build a relationship with your list. They'll see that you're not just trying to force a bunch of products down their throat.

    On the flip side, people don't open emails like they use to do to all the spammers. You're looking at around an average of 7% open rate. Build a relationship and you'll see much higher.

    You'll also need to study copywriting which will be mainly used on the subject lines. Basically the art of getting people to open their emails and read your stuff

    Have a great day
     
    DennisKnows, Mar 7, 2013 IP
  4. reban

    reban Well-Known Member

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    #4
    Yes...Email marketing is effective...but you have to make a strong relationship with your customers and have to prove that you are not looking for sales only but you actually want to build a strong business relationship with them....If we show interest on our client's benefit only then they will think to deal with us...as simple as that....:)...!!
     
    reban, Mar 7, 2013 IP
  5. pilot35

    pilot35 Active Member

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    #5
    Email lists are worth a lot, best sell them if you don't know how to promote your own products with it.
     
    pilot35, Mar 7, 2013 IP
  6. Deceth

    Deceth Well-Known Member

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    #6
    Email marketing is a great way to build-up your community and generate traffic to your website. It does not provide SEO value. Search Engine Optimization is related to your website and how search engines rank your content.

    I suppose you indirectly contribute to SEO if you build-up a big email list and thus the email marketing encourages/reminds people to talk about your website... But it is the act of these people creating links to your content that contributes to your page-rank and the proper design of your website that contributes to SEO.
     
    Deceth, Mar 7, 2013 IP
  7. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #7
    The bottom line is, if they are your subscribers that are appreciative of your business and they had the option of opting out and, yet, they still wanted to be on your emailing list, then YES it can be a great asset to your business. Any business.
     
    qwikad.com, Mar 7, 2013 IP
  8. gregdavidson

    gregdavidson Well-Known Member

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    #8
    Email marketing is only effective if you have the attention of the people on your list. If all you're doing is bombarding your list with gimmicky offers you're the equivalent of a spammer.
     
    gregdavidson, Mar 7, 2013 IP
  9. M0NEY

    M0NEY Greenhorn

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    #9
    If you have a good list then it's probably one of the best ways of automated income. You can use Aweber to start building a list then e-mailing your list product offers etc...
     
    M0NEY, Mar 7, 2013 IP
  10. gotlivechat

    gotlivechat Member

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    #10
    I'm not sure how email marketing will help SEO, unless your subscribers start linking to your site from their own web pages/social sites. Email marketing is more about staying in contact w/ subscribers.
     
    gotlivechat, Mar 7, 2013 IP
  11. kemasii

    kemasii Active Member

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    #11
    if your sole purpose is just to spam the emails with stuff that is not important then no there is no profit from it. If you get the emails from sites you own that provide a targeted niche and subscribers then yes it will do very well but just randomly shooting out emails will not have a positive effect and may cause you some legal troubles and or account suspensions. if you are promoting seo through email it is an ify think because there are hundreds if not thousands of people flooding emails for seo topics and services if you are looking to improve seo to your site from it then no that will have no effect and will damage you more then help you. the key is double opt in that will mean you will get a higher response and conversion
     
    kemasii, Mar 7, 2013 IP
  12. Kanonig

    Kanonig Well-Known Member

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    #12
    Email marketing has nothing to do with SEO.

    SEO is about optimizing your site and above all getting direct traffic from the search engines through back linking.

    While email marketing got to do with capturing visitors from any source to your list and following up with them subsequently.
     
    Kanonig, Mar 7, 2013 IP
    qwikad.com likes this.
  13. Yogesh Giri

    Yogesh Giri Member

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    #13
    Good Reply thanks to all for reply
    :)
     
    Yogesh Giri, Mar 8, 2013 IP
  14. jacksarlo

    jacksarlo Well-Known Member

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    #14
    What do you mean? Are you trying to promote an seo product via email marketing want to know if it's effective? You can do that yes, I have a list of seo related prospects and I do market successfully to them seo related products.
     
    jacksarlo, Mar 10, 2013 IP
  15. JerrickYeoh

    JerrickYeoh Active Member

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    #15
    If you said email marketing to help in SEO , then i don't think it help much .
    Email Marketing is not a strategy for SEO , it will gain traffics, sales , inquiries but not increase your SERP.
    If you did a online business, email marketing is a needs where you can update your followers with latest news and promotion to get repeated traffics and sales. Send it to new database and grab new client and traffics as well.
     
    JerrickYeoh, Mar 11, 2013 IP
  16. RakiaOffer

    RakiaOffer Peon

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    #16
    I tend to think that mailing a personal and genuine mail can have an impact. Mail is still a more private status where people are more attentive. Here is a list of tips i found about the subject - http://www.copyblogger.com/email-marketing/
     
    RakiaOffer, Mar 11, 2013 IP
  17. OSSEO

    OSSEO Active Member

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    #17
    Yes , Its effective if you do locally , if your product for local then you should use email marketing that will give you good customer.
     
    OSSEO, Mar 11, 2013 IP
  18. EdgarDegas

    EdgarDegas Peon

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    #18
    The money is in the list is a common SEO quote. ........., just like everything else it is based on quality. But for SEO you really need to build a good reputation with your clientele based on trust.
     
    EdgarDegas, Mar 11, 2013 IP
  19. EdgarDegas

    EdgarDegas Peon

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    #19
    If it hasn't been mentioned opt ins as well, spamming is not effective here........,
     
    EdgarDegas, Mar 11, 2013 IP
  20. sameer_max

    sameer_max Active Member

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    #20
    sameer_max, Mar 11, 2013 IP