eMarketer reports that 81% of retail professionals say email marketing is a successful way to acquire new customers, compared to 51% who think the same about social media. That makes email more than 40 times more effective for acquiring new customers than either Facebook or Twitter..Fact!
Yes, email marketing is still very effective—especially when it’s personalized and provides real value to the reader. It’s a great way to nurture leads, build relationships, and drive repeat business. The key is quality over quantity.