Been grinding my ecommerce store but my SEO game's stuck. I know I need a boost to get real search trafficfor my ecomzy but tbh I have no clue how to even start. Product pages? Blogs? Links? Total confusion.
E-commerce SEO is not that different from normal SEO. You need to focus on : 1. Optimized hn (h1, h2, h3) 2. Use canonical for only a main product = running shoes. Any other variants, (colors, size, gender, etc...) should have a canonical pointing to the main page. If I'm not mistaken, Shopify already does a good job at this. 3. Use cross linking 4. Manage your "out of stock" and don't delete your page under no circumstance. Instead, propose a link to a similar product to avoid losing seo juice. 5. Use schema a lot 6. If you are targeting several countries, create different sitemaps and relevant content pages 7. Create shopping guides and a blog, linking them to the corresponding products. 8. Manage your crawl budget by avoiding useless crawling, in particular for search pages = /search, ?s=, ?q=. If your cms doesn't allow you to block their indexation, you can use AI to create a php script.