Is Domain Authority most important metric used nowadays?

Discussion in 'Link Development' started by tradester, Jun 1, 2012.

  1. #1
    Recently, Domain Authority (DA) seems to be mentioned a lot and seems to be surpassing other metrics like Page Rank (PR) in measuring a site.
    What do you think? :)
     
    tradester, Jun 1, 2012 IP
  2. ryan_uk

    ryan_uk Illustrious Member

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    #2
    PR has been irrelevant for a long time. PA and DA are a good guess by SEOmoz and definitely have more validity than PR. PR is simple to manipulate, misunderstood and fixated on far too much. If a site is an authority one (a true authority site, not just because it has lots of cr@ppy articles) then an in-content link on a new page would be worth more than a bunch of cr@ppy links on "pr blah domains" (just because a domain has some pr, doesn't mean other pages will have "juice"). Also, a high traffic (authority) site is more likely to convert some visitors to that link's target.
     
    ryan_uk, Jun 1, 2012 IP