Is doing this a good idea?

A client has asked me to put lots of keywords at the bottom of his web pages. One of his clients does it and is close to the top of the search results for various different searches. See what I mean at:

wildlifesolutionspestcontrol dot co dot uk

I thought that Google don't recommend that technique?

 

I wouldn't advise it. It's not necessary, what do they get out of having all those links at the bottom? That's what a sitemap is for . If they want to internally link their pages, tell them to do it within quality content.

 

Bad Bad idea James. 3.5% keyword density.. and back links..sitemap, register through google webmaster tools, and build more links . Use back links 1000% using the keywords they want to rank for.. cheers .!!

 

Positive effects will be short lived.

 

Google doesn't like this kind of idea at all Promoman . Its a blind shot moreover a gamble kind of thing in which the chances of getting success are very less .

 

So would you advise that he has specific pages for each area he wants to target and each pest?

 

This is considered a black hat technique. It's against google's guidelines and it will make your site look spammy. I would never do it. Things you have to lose:

• You can get banned or penalized in google
• Other webmasters who see this will think your site is spammy and be less likely to link to you.
• Even if you don't get caught by google initially, competitors can report you for spam to google. I regularly report overly spammy techniques that I see ranking in search terms related to my websites. Usually google penalizes or bans the sites immediately.

I bet it's just a matter of time before that site is bumped / kicked from google's search results. If it's not, it's probably just a sign that those keywords are extremely non-competitive so that even with a penalty, it's the most relevant term. But that's unlikely, they probably just haven't gotten caught yet.

 

Correct. It is a black hat technique. You could end up getting banned on Google.

 

So what would you suggest to the client? Adding proper pages for each?

 

How do we report the site for spammy techniques to google?

 

Placing links in footer isn't going to hurt anything and it isn't a black hat technique either; as long as you keep things natural and limited. Placing "lots of" keywords will definitely make things worst and might turn your SEO campaign upside down. But placing reasonable amount of keywords, that have logic ofcourse (within 1-2% density) won't do any harm.

Placing links/keywords in footer isn't SPAM either as it's just a part of the design or SEO strategy. You see, Google gives certain importance to different areas of a web page, header, body and footer (you can assume what I am saying by body; it's where you add content/paragraphs/text). So placing links in footer; in no way, can be considered a spam of black hat technique.

Good luck

 

I think this what we tell keyword stuffing.. adding lots of keyword in header and footer will penalize the site. So its better to add particular keyword in particular internal pages that are related. and then optimize that keywords for your internal pages

 

Yup, its not a good idea

I would say its kinda fooling search engines and no search engine would like to be fooled especially Google

Site might be black listed and if not whom soever is going to visit through those keywords will leave the page as soon as they discovered that they are being tricked

In short, what's the point of such traffic which wouldn't even help in conversion?

 

I'm also agree that to put keywords such way is not good method. Sure will be the result, but the quality of this manipulation and the consequences would be unacceptable.

 

Not a Good idea but could be a challeged

 

It's best to keep the footer links under 50 or so, if we're talking footer links here, cause it wasn't quite clear for me what the OP meant

 

Placing a list of keyword on either footer or header always looks spamy to user, it may reduce your conversion rates. Better option is you may arrange them in footer so that they doesn't looks spamy, like you may put some 5-6 keywords in left menu, 4-5 in footer and so on.

 

Don't do keyword stuffing .. Do Proper keyword research and target some keywords for home page and inner page. If you do keyword stuffing like this then you will be get banned from Google.

Cheers,

 

I don't prefer this technique for ranking. You should use your targeted keywords in content but do not keyword stuffing.

 

i have worked on several seo projects, as i know google works on an algorithm which matches the content on page and with the keywords in the meta tag of the header part of your page, so be kind enough to add few words that are relevant to the particular page, and avoid putting nonsense on page's meta tag