New risk: environment change Some of the biggest risks are emerging from how we do business now, such as in the cloud. ‘CIOs and CISOs are starting to see this [the cloud] as a potential enormous risk,’ said Larry Ponemon after a recent survey by his institute, ‘because the environment is out of their control and they have to rely on the assurances of the cloud providers.’ Verizon underscores this: ‘It’s more about giving up control of our assets and data (and not controlling the associated risk) than any technology specific to the Cloud like Data Protection.