I am thinking of implementing adwords to bring traffic to a site. This may be a bit of an unanswerable question, but I thought I'd see what you think.... When working out if an adwords campaign is likely to pay, should I factor in the CTR at its current level, which is generated mainly by organic (google & MSN) traffic, or should I expect a higher or lower rate? -- Do adwords visitors click further adwords ads or leave by other means? This is for a travel site with a CTR around 5% currently. Opinions please.....?
I have had Adwods running for a couple of days and on those days my adsense income has increased and the click through rate and so it seems that people that come to your site via Adwords will click on the adsense ads again! Like I say I have only been running adwords for a few days, but so far so good
Using Google's analytics tool I see higher clickthru percentages on CPC visitors than organic visitors. As suggested above, I think that if you get them via an Adsense ad - then they aren't one of those people that never clicks ads...