it depends on the Type of Ad i.e Based on the Product/service Thats not tooo bad but it should be something around 1% to 2 %
Hi Frisby, I have a situation similar to yours. I feel that my ad copy is fairly targeted, but it seems I need to tighten up my keywords a bit. In general, how are your ads placing in the results, high or low? As mentioned by others, i find picking out those keywords with the highest impressions and putting them into their own ad groups to fine tune helps a lot. Also using {KeyWord:default} in the title is great to get clicks, but I find it doesn't convert well especially if you have a large variety of different keywords in your ad group. I'd be interested to hear others experiences with that one actually. Afromaiko