Hi, I am beginning to feel that CPA is widely & carelessly used which can be rather misleading often. I have been monitoring our top seller for weeks. We did an test, by bumping up the max bid. The result is, 1) Impression grew twice in number. 2) CTR grew marginally low 1%. 3) CPA grew by 30%. 4) Conversion rate remain the same. now that I need to do a routine report, I will most definately look at these KPIs, and with CPA mostly in my mind, to take the best course of action. However The result is also, 1) Clicks grew 110%, Double. 2) Tho the conversation rate is the same, by the conversation/ppc transaction now double than previous month. 3) CPA grew by 30%, mean that for every dollar I pay 30c extra to get more than a double of sales!!!... Now... Can anybody please comment, I would like to hear all opinion.
if you mean CPA as cost per acquision, i think that it is the only measure. we call it 'cost per lead' or CPL and together with the revenue per lead can tell everything (profit per lead) from those numbers....so yes they are our KPI
If you want to get more materials that related to this topic, you can visit: http://keyperformanceindicators.info/ Best regards.
Hi, I agreed with you. Any way, your points of view make me thinking about some thing for my project. Pls try to keep posting. Tks and best regards
Apart from that, you also can ref more resources at: keyperformanceindicators.info/marketing-kpis/ Best rgs