$41 million investor funding. They paid $350K just for the domain www.color.com http://www.sfgate.com/cgi-bin/artic...ssinsider-exclusive-bill-nguyen-qa-2011-3.DTL http://latimesblogs.latimes.com/tec...y-start-up-color-is-as-colorful-as-he-is.html Maybe still too early to tell but early reviews have been negative
Personally I think it will be a flop. They have a ton of competition and the only real thing they have going for them is the branding.