I am just starting out in internet marketing, and want to know if I should spend the time in learning how to build blog sites for our business?
Blog sites are harder to make and take more of your time but the end result is woth it all. They make people feel invited to share what they think about your products or services.
It really depends on what your specific objectives are. You can achieve most of the same things with a static site as with a blog like RSS feeds etc, it is just that blogs incorporate them in thier CMS. Blog Content Management Systems are just a tool to bring your vision to fruition. You can use a static site to do that or any other type of CMS like Joomla or whatever you wish. One is not inherently better than the other. it just depends on your objectives as I said since blog CMS' offer some features that might make it more desireable than a static site without having to install that feature yourself.