I am coming from Opentip.com. My company use Awords to generate sales for a long time. However, it seems not so effective. Anyone who have successful experience pls advise!
Adwords is fantastic, the thing to remember is that you want to get highly targeted traffic only and not worry about how many people are clicking through. A big mistake people make is to think that more traffic is better, ultimately what ends up happening is they pay for clicks that will not convert to sales. Use long tail keywords which are cheaper and more targeted to keep costs down and conversions high. Also you must play along with Google and provide valuable content on your site otherwise they will punish you. There is a fantastic PPC course over at Wealthy Affiliate, highly recommended. 12 lessons, 40+ hours worth of study, took me longer but it was well worth it, I took my time and stopped losing money with Adwords.
The Google AdWords IS useful. Have a keyword research done on your targeted keywords.The long tail keywords will work for you.Create a more attractive ad. The landing page is also an important factor to generate sales.
Hi Ester2007, Adwords can be successful but it depends on many factors. If you have a conversion rate similar to your competitors and you make a similar amount of profit per sale as them then you can compete. If they have higher conversion rate and more profit than you per sale you will find it very hard to compete as they can afford to pay more per click than you which should ensure they get more traffic. Google have an excellent set of video training which you can look at for free at your leisure here - google.com/adwords/learningcenter/
It's suprising that you have not seen success when your website has so much potential. If you don't have enough time to learn Adwords for yourself then it might be worth using an external agency like ourselves...
I like adwords as you can really check your products or whatever you want instantly and see whether it is profitable. Now, it is not as easy as i am saying. You really need to monitor your campaign closely to see what is working for you. Most importantly you must track your conversion.