I plan to giveaway a 25,000 - 30,000 word ebook as a bribe for my email list (plus a few more shorter books). It's a book I have written based on my own experiences building an online business from the ground up. Is this too much to giveaway? I have a few concerns... 2. That they won't appreciate it if its free, so won't read it. Whereas something shorter might work better, and then a very low price for the book, and because they paid they are more likely to read. 3. People just don't want a whole book, they want something shorter and more snappy, so the idea of a big book might put them off. (so its a bad angle for a squeeze page) I really want my audience to read the book as I think it is extremely valuable to them (hope I am right, have to see what my audience decides). I want to build a trusting relationship with my list and I think getting them to read the book in its entirety would be really good for that. Thoughts?
That's been the feedback so far. Planning to split it up into chapters and deliver it on a weekly basis.
I think in today's world a lot of people browsing online aren't 100% focused. They tend to look for tid-bits of information as opposed to complete books. I think you are right in splitting it up into chapters and on a weekly basis, you should get more interest.
Splitting it up into separate emails over a weekly basis is a good idea. I don't think it's too much for a giveaway though. An average page with a lower font can be 500+ words. That'd be 50-60 pages.
Splitting it up into a email course in newsletter form might be a good idea. Send it out every few days or weekly.
Make a small report first (finishing with a note about your full book). If people are interested in reading the complete ebook they can get it after.