Hi All, Bussman here. I'm new to the forum, and after reading a bunch of posts I'm humbled by the know-how here. I've messed around with AdWords before, and am in the middle of trying my first semi-serious campaign for an CB affiliate product. I have a couple of LP's tuned to the AdGoup theme. I have the LP on an existing content web site, not a dedicated squeeze page mini-site. I'm trying to drive the traffic to the CB affiliate sales page (no opt-in or anything else, just click to the sales page..) My question: the conversion rate is ~50% (to go from LP to the CB product sales page). Half the people I pay to visit my LP just go away! It seems low to me...in effect, every hop to the CB sales page is 2x what google shows as the CPC. How bad does this suck? What is an excellent affiliate LP conversion rate? Thanks, Bussman
Not that bad man. I usually get something between 1%-3% conversion rate(the people that buy the product).It depends which product,how much it costs.
There are three steps. 1) Getting someone to click ur ads- Optimise your Ads here 2) Once the user is on your LP- Make your LP interesting enough for them to get interested in buying. 3) Then actual product page where they buy- This is also important. So if you are getting 50% CTR on ur ads, its excellent. Now see how u r able to funnel them down to actual sales. If you can manage 10% sales, you are already doing excellent.
Man MichelT is true most of the amatuer webmasters like me and all get only very little conversion rates.So after seeing yours i say this is better than 1% or 3%
Hey guys, just to clarify: the click through rates from my ads to my landing page are ~1-5%. my question is about what happens next: the conversion rate to go from my landing page to the affialite product sales page is ~50%. this is what seems low to me. that means if my Google cost per click is 0.25, its really costing me .50 to get them to the affilaite product sales page. What kind of click through rate do you guys see from your landing pages? Thanks!
No way is that bad mean 1 in 2 people are buying your product, lol that's great kinda weird convertion ratio but if that's the case then it's great!
I wish 1 in 2 were buying! 1 in 2 visitors to my landing page are clicking to the actual product sales page sales page . 1 in 2 visitor to hop ratio. then the actual buying rate = 0%!
Understand DPers... What Bussman is trying to say: 1: His CTR is 1% to 5%.... Bussman: that's pretty good. 2: He has is OWN Landing Page which has a link to his affiliate product...he's saying that 50% of the visitors to his landing page even bother to go to his aff link page.. Bussman: That's average 3: Then the actual buying rate is 0%... Which means NO sales... i.e. Adwords money gone to waste!! Bussman: That's BAD Bussman check out my post: Make Money Online With Google Adwords
Thanks adking and other responders. Adking you stated it accurately, sorry I wasn't too clear before. My take on my campaign is: 1. my ads are OK and get a decent CTR. 2. my landing pages are ok, but nothing special. 3. I just don't get why when I drive at least decently targeted traffic to the sales page for a supposedly hot product, no one buys it. 3. Like many before me, I'm throwing $ down a rathole Using my present methods, i would need to convert 1:40 hops to a sale just to break even. So far I have 1 sale in 150 hops. So I think I'll just piss away a few more bucks and then admit I don't know how to play the PPC game, and rather focus on creating and monetizing decent content sites via SEO and bum mktg. I get the feeling CB affiliate marketing with PPC is like Las Vegas: a few really smart and/or knowledgable and/or lucky people will beat the house and make a profit. Most will lose $, especially part-timers. And in all cases the product publisher wins , Google wins, the guys hawking info products win... especially in a hot niche while the uninformed are wasting $ and driving up bids on the obvious KW that everyone is targeting, while the potential buyers are clicking on multiple look-alike ads leading to me-too BS landing pages for multiple copy-cat products..and who as a result the chances of them buying off my link are slim. When I search on my PPC keywords, the ads look alike and all blur together, and are promoting the same or similar copy-cat products. Obviously someone is making $ with this product, but it is the select few that would make a profit in Vegas. This may sound pretty cynical, but I think it's pretty close to the truth. I realize that there are good courses, membership sites, ebooks etc. that could help. If I had more time to devote to learning the real art and science of it, I would . But instead, I'll leave it to you guys to figure this out and rake in the cash. In the meantime I'm going use SEO and bum mtkg to build a nice content site on a boring, medium demand, low supply niche with good monetization!
Bussman he have 87 938 others webmasters in your situation. Don't give up! Find new way to archive your goals!
I have never been an affiliate marketer but just a thought - if you are positioned 2-3 in the results and the buyer already checked the previous results (one of which also affiliate marketer with the same merchant) the chances are even if they buy from you they are already hooked on other affiliates from the tracking cookie and the sale goes to them. I've seen in merchants' profiles 30-45 days expiry cookie, what do you think this is for if they are just tracking the aff id? I might be wrong but it makes me thinking ....
You could do what the rest of us have and done and do more research, join a paid community like ppc coach and learn how to optimize it more effectively. For example, that single click that converted for you, could turn out to be from an adgroup that has only received 20 clicks. Whats that mean for you? 100% ROI... Just a thought.
To be honest in my PPC campaigns I stay away from clickbank. I do bum marketing for clickbank because the products do not convert well at all because many are "get rich scheme" type products which are becoming very cliche. It has become harder and harder to sell these so many people now are fighting in oversaturated niches and paying .40-60 cents a click when they actually need around 5-10 cents a click to be in the black instead of red.