Is $.60 CPM an average price.....

for advertisers (EG: for banners)
thats $.60 per thousand banner views.
Is that about what most big websites/small charge?

 

Sounds resonable .50-1$ is probably what people tend to use. Although in many markets you can find people charging over a dollar but thats what happens when you have a solid leading website in the market.

 

I've paid over $5 CPM before for a specific targeted audience.

 

I charge a LOT more than $0.60 for showing 1000 banners on my sites. I wouldn't say it is an "average" price. Obviously, so many different variables comes into play, the most important being quality of traffic and placement of ads.

 

thanks for the input!

 

I read a fact from a Columbia University study that the average online CPM earning/cost is $36.00 ...

 

wow!!! $36.00
thats a little high.

 

I charge any where from $27 to $147 per month for run of site for unlimited impressions depending on the banner size. I usually get anywhere from 40,000 to 60,000 page impressions per month. I have a very specific audience and USUALLY only accept ads relevant to my market space.