Hi friends, I think the price of an ebook really affect the conversion rate.Most of the clickbank products costs around $50.This is an ideal price so that both affiliate and vendor get a decent amount.What happens if a vendor sells his ebook for $27.How does it affect the conversion rate.I don't have any experience in selling my own products that is why asking. Thanks
Obviously there are tons of variables at hand. The niche, the product, the length, the deliverables, the bonus materials, upsells, etc. The higher you go, the better for your affiliates however not for your conversion rate so ideally you try to find that perfect balance. And that perfect balance is never dictated in advance by asking DP'ers, your best solution is to setup a few pages with paypal at different price points and test for yourself. Once you have the best converting price point, then bring it into CB and recruit. A lower price point could just mean MORE sales, equaling to greater profits. Could also work against you to though, hence I say test test test first. N.
Well, clearly you need to do that, rather than rely on a variety of second-hand information about other products. Typically, a $27 product may have a slightly higher conversion-rate from the sales page, but of course it'll be harder to attract affiliate traffic, the lower the price is, so there may be fewer hits to convert.
i am an affiliate and i market a product that sells for 27, my cut is 14, gets high of traffic with low sales.
I think a good answer to how much the ebook should be charged for is basically found on what type of informatin are you revealing inside of the book, does the book add a lot of value to the community? does it justify the price in which you are putting on your ebook? The market value and the perceived value of a product are 2 different things.
Price does affect conversions, but if you've done your job of selling properly and *justified* the price it won't have that much effect. Especially if you're aiming your marketing at people who can afford your prices in the first place - then you just have to persuade them that it's worth it and you're in. Without price justification you're just making these numbers up and people have to decide whether or not the value offered is worth it for themselves. Here's a good post on a related subject from Michel Fortin: http://www.michelfortin.com/from-puffery-to-praise/
There are some CB products that sell at $47, $97 etc. All depends upon the niche and the competition.
nikvn, What I am about to say, goes hand in hand with what was said before. It is vitally important that you test your pricepoints and affiliate commissions. A pricepoint that converts well for one product may completely kill another one. Another thing to consider is the copy you have on your site. Good copy does more for conversions than just playing wth the pricepoint. Right now, the best way for you to determine what will work best is to set up your product at the two pricepoint and have a separate salespage for each pricepoint. Then run a small test with Adwords and see what converts the best for you. Once you have determined that, then work on fine tuning the copy on your sales page. Run another test with Adwords, except this time you will already have your pricepoint determined. Now you will be testing the benefits you list on your site or your call to action or your bonuses (you get the idea). I think you will see after doing this that it is not nearly as important what pricepoint you choose, but your sales copy. good luck and let us know how it worked out for you
You definately just need to start testing and experimenting with the pricing - even go as far as to setup 3 different versions of the book with 3 different prices