Agreed. Rather than focusing on rankings so much, aim high with usability and content. Try to make your site the most interesting and/or exciting lingerie site on the web. Then invest in some PPC advertising, and start building inbound links through link exchanges and other legitimate means. ** Put referrer URL tracking on your website so you can see what people are really typing to get there - and track which keywords bring you sales ** I know from experience the #1 keyword that brings traffic doesn't usually bring quality traffic. You need to mine the longtail keywords that provide high conversion rates.