Is 10/10 Qual Score good for a campaign for more than 50 keywords? If yes then what it could to in terms of sales, traffic etc..?
First of all, a QS of 10/10 for 50 keywords is highly improbably, and even if you did achieve this, it most likely means your keywords aren't driving you a positive net ROAS and they're all branded keywords. I would not focus on QS unless it is under 5, and focus more instead of what those keywords are doing in terms of sales and conversions.
ffb: there are more than 75 keywords, and its been three weeks of campaign, 5800 clicks, 20 main traffic generated keywords with score of 10/10 and there isn't any branded keyword. ROI isn't bad considering the website is only 1 month old..but the thing I realy want to know is that are there any benefits to get good qual score? Are there anyways to decrease the cpc other than QS?
It's mostly for lower CPCs. What is your average position and avg. CPC? You might be able to bid lower and get more from your budget.
Moxen, That is the most hillarious thing I have ever heard... some one who is asking about quality score and what it means and has an account with 50 keywords all with scores of 10/10. What a joke.. I have been doing this since day one of adwords.. and I have seen thousands of accounts and I have never seen or heard of any one having a full house of 10/10 before in history... and the only person who ever got that was you and you have no idea if QS has any effect or not. All I can say is LOL..LOL...LOL...and LOL.. Please stop trying to confuse folks... with that malarky...
Mate, I am not joking around. If you need any screen shot of the campaign, I can provide you. Since the last time I posted, now the results are improved more. Impressions: 553,312Click : 10,520AVG.POS : 4.2 QS : 10/10 for 99% of the keywords Budget Spent: $3750 ROI : $14575 + 250 Customers + Lots of calls Network : Search network only I am really confused that why would I waste your or my time joking around?
If the account is structured properly and the keywords are very specific to his niche, then I don't see why he wouldn't get 10/10 for 50 keywords. Your main question seems to be how to lower your overall CPC since 10/10 is the ceiling for QS? The firs thing I would look at is which keywords are providing the highest % of conversion rate and focus more on those words. If there seems to be any keywords that are lagging behind in conversion %, you might consider pausing them to allow for the higher converting keywords to take more of your budget. You might want to consider split testing different ads to try to increase the CTR and conversion rates from there as well. Of course there is always manually adjusting the bids and you can also play with the new auto bid adjustment settings. Based on your average ad position, it might be tough to get any lower cpc without sacrificing something in placement. And any lower than a 4 average might suffer in ctr and clicks. I would be more focused on improving the CTR with different ads and the conversion rates to simply turn more of the clicks you are already getting into sales. Cheaper clicks might be tougher with those 10s!
hmmm. I liked that, that is actually a good idea.. I had auto bid since the launch of the campaign. CTR is improving after doing some changes to landing pages. I've got 560,000 impressions with 10650 clicks and CTR rate is approx 2.6%?
Can we get some honest input here.. has anyone ever in history ran a campaign with 99% of your keywords at 10/10... certainly it is possible.. .but rarely happens so our friend is one of a million.. and he did not suggest that this is unique for him.. he suggests that 10/10 is perfectly normal for him and his website is only 4 months old.. one of the key QS points is a seasoned well known website.. that helps a lot a site still in the sandbox is not very helpful for 10/10 but it can be done... I person above did suggest it does seem possible.. but they did not suggest they had ever done it or seen it done... Yes by all means post some screen shots... and I will bow down to you as the master.... I am not saying you have not done it, .... just that you are a miracle worker if you can do it routinely.... You did not even see impressed with yourself, just suggesting that now that you have 10/10 what else can you do to improve... But anyway who cares.. good luck to you anyway. If anyone routinely runs 10/10 for 99% please post here and give pointers to help us all become elite as you are..
You are likely adding too many keywords to your adgroups and campaigns or you are bidding on too general or too broad of words to get 10/10s consistently. There are some keywords that are impossible to get 10/10 no matter what because Google considers them to be too broad. There are also keywords that are easy to get 10/10 because they are non competitive and niche.
2.6% is good.... 5-10% is where you really want to be. 560,000 Impression is a lot of impressions... Im not sure what your product is but what I always tell people is make sure you are not getting impressions for bad phrases. I had a guy a few months ago who does "pet cremation services". He was running his own campaign, and he told me he had over 100,000 impressions to his account in 30 days. His radius was set to 50 miles around his area. I had to basically ask him "So, you mean to tell me that 100,000 people in 50 mile radius were searching for "pet cremation services????" Then it made sense to him that had too general and too broad of keywords. Making the impression number smaller makes your CTR go higher just the same as trying to make the click # go higher. Stopping impressions is sometimes easier
Well mate, There is no need for me to lie here as I am here to learn more rather than trying to impress. As I explained earlier, that was my first campaign and still learning and hoping to give the exam as well once I am fully aware of each and everything. I've been in online busniesses for many many years and recently I started working for a company and also have many years of experience in SEO, etc. Please look at the pics and let me know if you still think i was lying. Thank you NOTE: you might see some of the keywords deleted it is because I changed their match types and because of this those keywords data is deleted for some reason but they had the same QS 10/10 and since changing their match type, i am seeing lots of improvement in CTR.
I am in a very very competitive market and as far as my research is concerned, other companies are spending more than $500 a day. They are also in dispay netowrk and etc..And i am only using search network as our budget is quite low at the moment. I am acutally targetting whole country and plus website is only 3 months old now so in a way people are coming to website and since click rate is quite low, the person i am running this campaign, he does not mind.
And yes, I am not in Niche based business. The business I am running a campaign for, it has very competitive market. Top companies are making millions a year.
Hello webmasters, Same problem with me, because my mostly keywords have good quality score but i am paying more.. i think quality score does not help to decrease pay per click cost.. If is it possible, then provide some instructions for it Thanks
Quality score is proven to have an effect on pay per click cost but you have to slowly tweak your campaign by getting rid of under-performing keywords, decreasing ppc a cent or two when you see your traffic increasing, and optimizing all of your webpages to comply with Adwords standards. Once you do that you should be good to go.
You should better off start a new thread and give much more details on the situation you are in than this one and m sure we will be able to get you at a better point. ---- For the OP, I am not seeing him trying to sell something or kind of a pre-pitch for his upcoming product/service. getting 10/10 for that much keywords is not an impossible thing to achieve if done properly , i wonder if he is new to adwords how he managed to get it though. Well the discussion above is long enough to read quickly so excuse me if its already answered. IF At this point i would advice you to start doing split test with everything (One at a time) and keep improving. that would include but not limited to : 1 . change headlines , the content, the sales copy of your landing page (or product page) 2. add / remove some pictures 3. add some videos if you can to your page and change their positions to see the right place 4. configure sales funnel in analytics and figure our the weak points on your site (The page from where people leaves the most, ) for example from product page to the detail page - order page - card detail page - shipping page - payment page . You need to figure out if there is anything which is causing your visitors to leave after/before they make the mind to put the card details. 5. Add few more ad copies and do "experiment" with 50% of your traffic and see if you can get a better CTR 6. slightly lower the CPC bid and see the effect (in experiment ) Do it slowly over time, split test can take months to get to a right point. your site is new so by doing it right you can take it or break it..If you dont do it right you will spend all your ad budget and end up nowhere... just my 2 cents, Experts above gave valuable suggestions as well. but the discussion seem to going off the track whether 10/10 can be done or not so better let them continue on it and not to interfere while still enjoy reading.