Just wrote a detailed article on the iPhone marketing campaign and its secrets. Hope you guys will give it a read and leave your comments on whether you agree with my analysis. http://www.lifesperspective.com/2007/07/01/apple-iphone-marketing-campaign-to-die-for/ Wld also appreciate your stumbles & technorati votes! http://www.technorati.com/wtf/iphone/2007/07/02/apple-iphone-marketing-campaign-to-die-for-1 Can also subscribe to my blog RSS if you think its good Comments anyone?
dude, if you don't know how to pick up lessons from the pros, then i must say u better start learning there's SO MUCH to be learnt here! how they positioned themselves and used innovative eye-catching design to garner so much interest and hype. Doesn't matter that it does not have the best functions, form factor seemed to be enough to carry its publicity through. And so much more.....
yes jessica, that's why i like to analyze alot of successful companies and their marketing techniques. You'll be surprised to see the variety of strategies employed
Good read. Apple has a great advantage in being a well-established and wildly popular brand. A lot of the buzz stemmed from the fact that it was Apple. Then the announcement and campaign elevated it because Apple knows how to impress. They really found their identity with the iPod marketing campaign and have done a great job maintaining that feel with this campaign without over doing it.
Apple affords these marketing techniques. I can't, I am not Steve to have so many contacts, and I sure don't have the amount of money this guy has! So I think these marketing techniques are not for everyone!
Nice article James probably an in depth article i must say, i blogged about Apple's iPhone marketing thing as well a few days back just without searching for related sources,dates release dates but i ended up with one here, care to read>>>http://www.funbie.com/blog/200/the-new-apple-iphones-and-its-endless-marketing/ BTW did you guys see some of the videos of Apple iPhone, they really were "Wow"!!!
But did u read how much a battery replacement would cost ? That's not WOW at all. http://www.devicepedia.com/apple/iphone/iphone-battery-replacement-for-8595.html
I-Phone isn't going to live up to the hype, at launch many people are complaining and I even know of a friend who sold his and kept using his blackberry after he tried using the keyboard for a few days. I think once a lot of these things start going wrong later such as battery not keeping its charge you are going to hear more and more complaints. But hey Apple already has its money.
Who cares? Apple no doubt had its money, but the past record of Apple is just more than amazing, and people are so much obsessed with its products like ipods n all!!! they just love having Apple For me i would go for apple not that its products are good(even if they werent i would go for them) but they are too stylish and damn i love the Apple logo!!!