Hey all I've been working hard on improving my piano teaching product sales for www.asapiano.com and I'm glad to say that in the past 2 weeks they've really picked up, now at 1 sale in every 29 hops. It's been a hard slog with testing after testing after testing. I've tried squeeze pages, email campaigns, headline rewrites and God only knows how many times I've rewritten the sales letter all with varying results, but it all finally built up a picture of who to sell to and how to sell it to them. The thing that has really kept me going is that I know that my product is good because people who have bought it have told me it is. One tip I can pass on to any vendor who may be reading this is make your product iPad/iPod friendly and if it already is then advertise that fact that it is. Apple Macs can handle most file formats but iPads are a bit different. It's worth spending the time working out how to implement your product on an iPad because there is a huge market out there and people who have iPads also tend to like products that work on them. I know for a fact that several sales have come directly from this alone. So consider what your product needs in order to work and even if you can't adapt your product then I'd suggest going along to the apple store and finding an app that will do it for you. There are loads of free ones available so as a worst case you acn point your customers in the right direction, plus it helps you provide a bit of custoer service and contact which most people will appreciate. Regards Shayman