Hi all, Re IP GEOTRAGETING (using visitors IP address to display relevant regional content on your website) I'm hoping there is someone in a similar situation. I have a .com website targeted to the US market (hosted on a US server) with content target at US customers. How am I best to alter content for additional regions ie the UK market? I not only need localized wording ie color vs. colour, I also need to display different product images (as the product content varies markedly between geographic regions). a) Has anyone coded something like this before with success? b) will we be penalized for cloaking c) are there any other disadvantages of IP geo-targeting regarding the effects on SEO Is IP geo-targeting my best option or should I consider some of the following options 1. register another url with a local extension ie. co.uk and have similar content? 2. get my developer to create specific boxes / areas within my current website that can contain regional content based on the users IP address? 3. optimize separate pages within my current .com website with regional content so that visitors will eventually find the correct regional pages (on my .com website) organically through Google anyway?
I would abstract your data in the db, and put a mapping table between it for content and product images. The mapping table in the db would be Language specific so default, maps with US for content and images, and UK maps ids to use content for uk and images from uk... thats what I would do from the programming side anyways. Regarding "duplicate" content, just modify the content per medium I would just bounce them to the uk site or .com site based on ip address, (a similar technique that google uses... try it out using a russian proxy IP... you'll see it'll go right to google.ru or whatever)