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IP address as an object of marketing

Discussion in 'General Marketing' started by ipv4matt, Aug 27, 2021.

  1. #1
    IP address as an object of marketing​

    Currently, all IT companies and divisions that provide communication services in one way or another are faced with the need to take into account the cost of using IP addressing in their budgets and, as a result, in the price of the final product.
    It is no secret to anyone that the depletion of IPv4 addresses has led to the emergence of the cost of this resource and, as a result, to a rapidly growing market.
    Now, when forming an IT service, the provider must take into account the cost of the IP address used in it. This, of course, leads to an objective increase in the cost of services such as VPS and VPN, as well as for internet access services, where the use of IPv4 addresses is necessary, and the transition to IPv6 is impossible for some reason.
    The growth in the cost of IP addresses has been going on for the last 10 years, but over the last two years it has been more than 10% per month. Such dynamics does not remain without consequences and the cost of some digital services will certainly grow.
    SEMrush
     
    Last edited: Aug 27, 2021
    ipv4matt, Aug 27, 2021 IP
    SEMrush
  2. jrbiz

    jrbiz Acclaimed Member

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    #2
    What is the cost of an IP address right now?
     
    jrbiz, Aug 30, 2021 IP
  3. ipv4matt

    ipv4matt Peon

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    #3
    The price of an IP address has seen constant growth, this also depends on lot size. So larger lot less per IP. For bulkier lots you can see around $40-60 per IP
    Please refer to chart from IPv4.Global.
     
    ipv4matt, Aug 31, 2021 IP
  4. joesmith7878

    joesmith7878 Peon

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    #4
    Very nice and Informative.
     
    joesmith7878, Sep 15, 2021 at 2:20 AM IP