Let's say a well opitimised site is doing well on Google and for most of the year is in the 2nd spot (reasonably competitive area). But twice during this year, the site leaps into the top spot, staying there for just a month, before dropping back to the 2nd spot. I know this could happen naturally and might just be down to the unpredicatbilities of Google updates on particular months. But when these months coincide with the peak months for this particular industry, I start to get suspicious. This only happened on 2 months (spaced well apart, 1 in summer, 1 in winter) but these 2 months are the most profitable in traffic terms. Of course no one can simply buy a top spot, but what I'm wondering is how this can be achieved by investing in some heavy SEO for just these times of the year. Is it possible to get short-term top rankings like this by perhaps renting a link from a PR8 site, or something similar? Could that work in such a short period? Very curious about this.
the other site is probably more related to those peak months searchers we all agree that google counts/analizes each click, right? so it's not all about content and backlinks, it how visitors react too
So people could be using available backlinks different: on a travel website point your backlinks to the winter resorts in the cold season and to the Caribbean vacations in the summer! This could be a great idea how to use my coop weight on an yearly basis
Nope, that's illogical. How can the site be more relevant than all the rest ONLY for 2 months of the year? That suggests that the content is radically changed just twice a year, but then changed back for the other 10 months. Like they don't want the extra traffic in the other months?????