Introducing ASL Contextual Advertising

Discussion in 'Pay Per Click Advertising' started by cleaning72, Jun 10, 2007.

  1. #1
    It's no longer a rumor and definitely not a beta launch. Today's announcement of the Ask Sponsored Listings contextual product is the real deal. First came Ask Sponsored Listings (ASL) 1.0 in August, 2005. Next came ASL 2.0 in October, 2006. Now comes the next innovative product offering with the Ask Sponsored Listings contextual product launching in less than four weeks.

    How is this product different from our competitors, you ask? Three important reasons, each one a paradigm shift:

    * It gives publishers more control over yield and relevancy
    * It gives publishers more creative ad unit opportunities
    * It allows both advertisers and publishers more control over where and what ads are displayed

    We'll be working with publishers to customize their implementations with some of the following options:

    * New customized relevancy thresholds for publishers
    * Innovative yield management thresholds that allow publishers to optimize their monetization efforts

    You won't find the standard white background with text ads. Our hybrid text + graphical contextual units will offer a fresh new look to performance based contextual advertising.



    it has been launched ? what's the publisher url? i cant find it on ask.com site. tell me the details. thanks!
     
    cleaning72, Jun 10, 2007 IP
  2. GeorgeB.

    GeorgeB. Notable Member

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    Full/open to everyone publisher registration won't likely become available till next quarter (August 2007) or later.
     
    GeorgeB., Jun 13, 2007 IP