If your a blogger, a great way to get some great traffic is to interview a person in your field and post the interview. In my case i chose Shoemoney, you can read about it here if you want: http://moneybites.com/interview-with-jeremy-schoemaker-aka-shoemoney what this interview does for you is it allows you to become better known (possible mention by the other person) and it allows you to build some connections as well as provide your readers some interesting content. hope that helps.