It's scary to think that cash flow depends on Google. But thank goodness many, many great websites don't depend on it.
I remember the internet without Google. Heck, I built my first website without the existance of Google, and had it listed on several search engines, which at the time was not an automated process. I spent copious amounts of time getting my page out there. I could do it again if I had to. But I don't. I'll just let other bots categorize it and rank it
The internet was before google is created . so Maybe Yahoo or MSN will be the leader in search engines