This is a very interesting marketing option as I know that for a reasonable price you can get a good advertisemnet package. Including a couple links on the pr5 radio site not to mention a scripted promo for your site. Has anyone ever tried this method? Also I forgot to mention the site usualy has around 80 - 100 online at a time!
Hey, I was considering internet radio as an option for advertising my wii site, as it is practically like normal standard FM radio at present. Another option I was considering whas making a sales video to put on youtube advertising my site through a different media so that when people are looking for stuff related to Wii cheats etc. My site will display with an advertising video to help grasp the users. Alex.
I run an internet radio station for gamers; so thought i'd chime in on this. We are just about to start offering on-air advertisments; something we've avoided for the past 2 years simply because we did not want to jeopardise our audience by filling the airwaves with ads. However, after doing some research among our community, and finding out what they will be happy to hear, and getting a general consensus as to what point ads would make them tune out, we're moving ahead with it. The main problem with internet advertising is that it is so difficult to explain and quantify; unlike regular website ads. For the purpose of explaining a few things later; i'll use two example stations. Station A has a listener count average of 10 per day - where the same 10 people tune in for 24 hours every day = equalling 10 unique listeners per month Station B has a listener count average of 10 per day - where each hour, a different 10 people tune in = equalling 7400 unique listeners per month As of yet, as far as i'm aware, there is no real way to accurately assess the exact number of unique listeners you get, so there is no way to know whether you are doing business with Station A or B; and the likeliness if, they won't know either. The best way to get a rough idea which of those examples you're dealing with is to look at website stats, forum memberships etc. You'll find a lot of radio stations will use something called 'ATH' - which stands for Aggregate/Annual Tuning Hours. This sort of meshes the two listener average principles mentioned above into some kind of statistic. This figure is, basically, how many hours of a stations content is "heard" within a year. Its basically calculated as such: listener average x hours of daily broadcasting x 365 - so a station with an av of 10, broadcasting all ay every day will have an ATH of 87600. This means 87600 hours of their content has been heard by listeners. Again, the same 10 listeners may account for this figure, or each hour could have been heard by a different 10 people each time. My advice when considering internet radio advertising is to put any comparisons with website advertising to the back of your mind, in terms of return; and to bear in mind that banner ads are for clicks and referrals; radio spots are for brand awareness and profile raising. This also carries over to the actual number of unique listeners who hear your ad. If you do business with Station A; then only 10 people will ever hear your ad. However, your ad, your image, your website will be firmly embedded in these peoples minds; so that not only will they be more likely to click on an ad/banner elsewhere when they see your name; but theres also a good chance they'll look for your site directly themselves. If you do business with Station B; then hundreds and thousands of people will hear your ad, but most likely they will only hear it once. The percentage of people who will then follow up on the ad will most likely be small, but over such a large audience, this figure could be beneficial. Also, look for the basis of ad rates; and be wary of places which tell you they "get thousands of listeners" - ask them what their listener count average is; what their ATH is; check their site and forum stats. Its very easy to lie about a stations performance, and due to the more complex nature of stats in comparison to regular website advertising, its also easy to confuse people into paying more than necessary. Personally, to avoid all of this confusion, we'll be approaching our ad rates in the same manner as banner ads - with CPI/CPM; which will be reflective of competitive website banner CPM. One impression = 15secs of airtime, and each time your ad is heard by one person counts as an impression. Again, with a listener count of 60, your ad could be played to the same 60 people multiple times a day, or 60 different people each time; but this goes back to the brand awareness points above; and we're taking pride in the fact that unlike many shady stations we know of; we're not trying to cloud clients minds enough to con them out of money. Apologies for such a long and rambling post, but I hope this was either helpful or informative to at least one or two people. If you do have any other questions, please feel free to PM and i'll help as much as I can.
it is a tough call but if people are listenting and your site would appeal to that site then you could very definitely benefit from the advertising.
Just to correct an earlier statement, the site I am refering to usualy has between 10 to 20 listners with around 85 being the most at one time!
Absolutely - don't waste money on non-targetted ads, as the listeners will most likely have no interest. If you have a gaming site, gets ads on a gaming station etc - most internet stations are pretty niche, so make sure that this matches the theme of your site
I decided to give it a try and I am very satisfied. I been advertising withem less then a week and I am already seeing results. I have also become an sales rep of theres and been authorized to offer DP members a deal. Right now we are excepting urls for a free 2week trial give away. For specifics look here: http://forums.digitalpoint.com/showthread.php?t=222163