Hi ! -I hope this is the right forum for this, else please move it- I am doing my thesis, title : Internet marketing . It will contain 4 Big chapters I had Introduction about general online marketing etc... Chapter one : principal of Internet marketing where I defined Internet marketing and I spoke about it Benefits and about the online Marketing Techniques and Strategies. Now I am moving to the next chapter, I need advices, what section I have to write about ? the chapter will be number 2 and title : Search engine marketing. any index suggestion for such chapter ? why I am asking here, because I want to make sure, that I will cover / or what I have to cover , as important section in SEM or SEO. Thank you