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Internet Marketing Is Not A Career

Discussion in 'General Marketing' started by Alrik Vincent, Aug 8, 2013.

  1. nase685

    nase685 Greenhorn

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    #21
    We can't really tell exactly what the future holds for Social Media. As long as people are socializing and the internet is around, so will social media. But how to make that a career is totally up to the person. Successful people seem to adapt to change. I look forward to new and stupid things that people innovate to make life on the internet fun :)
    SEMrush
     
    nase685, Oct 17, 2013 IP
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    SEMrush
  2. WebDev Solutions

    WebDev Solutions Well-Known Member

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    #22
    What a ridiculous thing to say. Comparing the career possibilities of Social Media and Affiliate Marketing is ridiculous. Affiliate Marketing will ALWAYS be a viable career choice for those that know what they are doing and keep up with market trends. If you're a true Affiliate Marketer, your risks (once established and pushing a large number of products/services) are actually lower than in most niches/career paths.

    WebDev
     
    WebDev Solutions, Oct 17, 2013 IP
  3. mkcookin

    mkcookin Greenhorn

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    #23
    Sure it may not be a career later in the years -- but in order to have a successful web business you need two things...

    1. A product or service that will help solve a person's problem
    2. Drive visitors to your product.

    With social media you are killing 2 birds with 1 stone. Anyone that has been in this business for any amount of time knows you need traffic to keep your business alive -- and getting traffic is one of the hardest challenges newcomer face.

    With Social media like Facebook ads and YouTube -- you can literally bring thousands of visitors to your site and make thousands of sales if done correctly.

    If you are smart you will learn how to create or promote more then one product and find several methods to drive traffic to your site. Sure things change -- it is only the people who learn to adapt and change that will survive in online marketing.
     
    mkcookin, Oct 17, 2013 IP
  4. SarahMiller01

    SarahMiller01 Greenhorn

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    #24
    I agree on that RISK part, makeit easy. As of now let's just enjoy being an Internet Marketer, stop worrying about the future too much. The important is today!
     
    SarahMiller01, Oct 17, 2013 IP
  5. Digital Noise

    Digital Noise Well-Known Member

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    #25
    I like the video that Jglenn shared (quote at the end: "If you never failed you have never lived"), and I think he's spot on when it comes to this debate.

    I've read the article that Alrik shared and actually agree with the Forbes magazine author's premise, which is "Don't just go after the shiny fish." People are so focused on becoming a social media specialist that they miss the marketing principles, which can be used in social media marketing. However, with that said I disagree with Alrik's conclusion about needing to diversify because Internet marketing is so risky and you shouldn't be putting all your eggs in one basket.

    I do have my masters of science in Information Technology with a focus on eBusiness from a great U.S. school. I could have broadened my focus and diversified, but that actually puts myself at a greater risk than if I just specialized.

    Alrik shares that:
    What Alrik doesn't realize is that being a generalist in many things (aka diversifying) puts his future much more at risk. A generalist by nature doesn't know the ins and outs of the industry or the tricks of the trade. They only know a sliver of information and that makes them much more dangerous (particularly if they are a consultant).

    Furthermore, by being a specialist I hopefully am able to evolve and adapt quicker as my industry changes because I am much closer to the trends. I understand the impacts and I am hopefully forecasting possible outcomes of my industry's future that allows me to evolve and continue to be profitable and marketable.

    Alrik, my advice to you is to find something you love and to be the best at it. Specialize and take ownership, don't let possible risk stop you from doing great things. Do industries change, of course they do, but the question is do you have enough knowledge and foresight to change with them.
     
    Digital Noise, Oct 18, 2013 IP
  6. Michael Mayer

    Michael Mayer Member

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    #26
    I personally disagree about having multiple businesses on the internet, Until You have invested at least 10,000 hours in your current business. I think that putting money into stocks and bonds is just like going to the casino and putting all of your money in a slot machine and letting it play. That is just my opinion! I believe you must focus your energy on 1 internet business, Until you are able to set it on auto pilot. Then step back get your time back and then build another business if you wish to do so. If you are making enough money to live on while selling products on the internet and you are with one opportunity there is no point in building another one in my opinion. But I do believe there will be more people working on the internet in 5 years than there is right now. This article is targeted to people with a employee mindset who are thinking about starting an online business, But are too scared to do so. This article is supposed to instill fear in the masses and creating a disbelief in people so that people are not encouraged to create an income online. The Internet Marketing space is going to grow, Not decline! However the way we market online will be ever changing!
     
    Michael Mayer, Nov 27, 2013 IP
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  7. EngineerofSuccess

    EngineerofSuccess Well-Known Member

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    #27
    while building up a fortune on the Internet through blogging, the lead marketing and otherwise using social media, those who have the energy to work a day job and do Internet marketing always fair out financially better in the end. A day job is good to have because it provides a pension and additional retirement benefits in the long run, if you stay with the company and it doesn't go belly up.
     
    EngineerofSuccess, Nov 29, 2013 IP
  8. kingde

    kingde Greenhorn

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    #28
    A lot of people get entranced by the thought of possible easy money.. others get swept up into the crowd and start believing for the reasons of social proof. Others stay at the top and maintain the viewpoints that social media is something special, different and something all of itself unique. In some ways they're right but only because a lot of people can't see past the facade to see what it really is. It's just another communication mechanism, but it's build around a human phenomenon, unlike traditional advertising mediums. The human phenomenon is people have the strong urge to interact with others on shared topics which they couldn't easily do in years before.. so instead of being stuck in your local community where you might be the only one who likes a particular thing. Now you can participate in a special community almost like it was designed for you. And of course marketers notice these things and go to where the people are. There are social media consultants just like there are SEO consultants.. both depend on the belief that Social media and SEO are the right things to do and you don't have many other alternatives. I would say both depend on people feeling like outsiders and just can't grasp the full implications of what it is in its most basic elements. If they did they could just use them like tools like more commoditized things they are well accustomed to. Humans have a fascination with new and different and hope that there's something in that new and different which could be the big answer. That's the value of keeping it mysterious, to maintain that demand. You must also consider that many corporate folks and formal educators don't understand the full implications of it and might not be able to get value out of it like many people who specialize on it.

    Dropping your interest in entrepreneurship and focusing totally on college may not be the best advice. You probably should keep one foot in entrepreneurship because college is becoming less and less applicable to 'succeeding'. Basically you are just being groomed to fit into a slot into a company for which you are highly replaceable (built for the industrial age not the information age).

    Personally I don't know why people don't look at the internet as a vast opening to get their foot in the door, get exposure in a particular field and start building solid relationships with key players. Nobody knows know long this low barrier to entry, level playing field will continue, but just don't take it for granted. Start using it for what it allows people to do because things could possibly go back to where they were before, where small players just can't afford to get exposure.

    Also, you should be aware of how humans love bubbles of unknown potential and opportunity. SEO, PPC, Social Media, Forex and Cloud Computing all have a bit of this.. people clamoring to get in, lose money but keep trying, while others are cleaning up.

    You might want to get a better understanding of this human phenomenon by reading the book "Extraordinary Popular Delusions and the Madness of Crowd", by Charles Mackay. This could help prevent you from getting swept up into the next bandwagon of activity, and you could just instead stay on top of it and be one of the people who are cleaning up.
     
    Last edited: Nov 30, 2013
    kingde, Nov 30, 2013 IP
  9. EngineerofSuccess

    EngineerofSuccess Well-Known Member

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    #29
    You have certainly made a point here, but I still recommend going to college if a person can and completing their degree, because that's something nobody can take away from you once achieved.
     
    EngineerofSuccess, Nov 30, 2013 IP
  10. DEBooks

    DEBooks Guest

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    #30
    Education is the best thing possible Money and possessions can be taken away but an eduction can't be Persue both your college career and and entrepreneur career.
     
    DEBooks, Nov 30, 2013 IP
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  11. kingde

    kingde Greenhorn

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    #31
    Yes and no.. the thing you can really get from a formal education is approaches to solving challenging problems and (temporarily absorbing large amounts of information) and different approaches to tackling large problems and projects..(and basic literacy if you don't party too much ;-) if you know anyone who really thinks it's a ticket to security and an income.. let me know who that is ;-)
     
    kingde, Nov 30, 2013 IP
  12. stilleyes

    stilleyes Active Member

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    #32
    True! Only if you do not take Education to mean a brick-and-mortar activity. Education is everywhere today, and people are getting educated in various things. Someone well educated in Internet marketing would not find themselves in a despicable situation in the future if the niche disappeared. Reason being that, this person thanks to lots of reading of articles, books; digesting audio and video materials; attending or using courses in various formats; associating with respected minds in the industry; would know the fundamental principles of marketing and how it works on the Internet.

    An Internet Marketer is a marketer than knows how to apply the principles of marketing to the workings of the Internet. Thus if the Internet marketing niche went into oblivion, this person would still have the fundamental skills of marketing; and use it on whatever form of marketing that erupts from the shadows. Except one would want to suggest that marketing would be irrelevant at some point in the future. As long as there are humans with needs and wants, there would be businesses and reasons for marketing to flourish.
     
    stilleyes, Dec 1, 2013 IP
  13. ChrisBa

    ChrisBa Well-Known Member

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    #33
    I think the article is more referring to social media jobs for companies. Several companies hire social media experts to only do this. I believe this article is mentioning that in the future they believe this will be built in to the general marketing roles. For most of us here I do not believe this applies but it is still a good reminder on why to diversify
     
    ChrisBa, Dec 2, 2013 IP
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  14. EngineerofSuccess

    EngineerofSuccess Well-Known Member

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    #34
    I say skip the social media job working for someone else and start your own business online, while having some kind of day job at the same time so you can pay web hosting bill. What you think about that? :)
     
    EngineerofSuccess, Dec 2, 2013 IP
  15. averyz

    averyz Well-Known Member

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    #35
    "Internet Marketing Is Not A Career"

    The internet will be around for a while and people will be marketing on it. So why is it not a career ?

    Social media is a popular trend in internet marketing if you base you career on an industry trend your career will be over when the trend fades.
     
    averyz, Dec 3, 2013 IP
  16. Az Wan

    Az Wan Greenhorn

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    #36
    I want Internet marketing to be one of my career. Is it wrong?
    i mean "one of".. Still working in your own specialities, but make IM as part of your income.
    My goal is, once IM help me make lot of money, i will invest in Offline business.. Franchise or what-so-ever.
    Still a long journey. :)
     
    Az Wan, Dec 3, 2013 IP
  17. EngineerofSuccess

    EngineerofSuccess Well-Known Member

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    #37
    While you're taking a risk running a business online, still hold onto your day job, because the healthcare,retirement and other financial benefits may be pretty awesome.
     
    EngineerofSuccess, Dec 4, 2013 IP