Internet marketing is certainly an art in the sense that it needs the creativity of the marketer to bring about sales of his products and services. Just as a painter would think about innovative steps to add glory to his work, an Internet marketer too would think in terms of using creative methods to attract visitors to his website. Just as a poet uses imagery to embellish his work, an Internet marketer uses his strategies to decorate his campaigns. One can definitely call Internet marketing as a 'fine art'!
But there's science as well if you want to take your success past the most basic level. Like learning the fundamentals of FTP and HTML. And even more than that if you get truly ambitious. You can easily earn a living on line - I know - by not knowing any of that stuff. But when you begin raising your skill level it becomes easier for you to communicate with the technical people who'll help you get even more successful faster.
Some people call a boxing match fine art, too. Boxing has just about as many similarities to internet marketing. The competition can be easy, tough, or unbeatable. You may need to try different strategies as the event unfolds. You might get knocked to the mat by the next Google update, but you can always get back up and try again. Internet marketing sometimes looks a lot more like hard work than art...because unless you are ready to roll up your sleeves and get busy, it isn't going to happen.
People think internet marketing is too easy. Website can easily get ranked to top 10. You are right, internet marketing is just like Boxing match. Competitors can be easy, tough or unbeatable. You have to plan different strategies for every moment. How you will get traffic and how you can get ranked in google.
In internet marketing sucker punches are still unethical and sometimes illegal. Ruthless competition is the norm in both sports.
It's definitely an art to it, and it has become that way due to an over-saturation of spam and gimmicks. Marketing that uses deals and offers for promotion, that could be used 10, 5, even 2 years ago, are no longer feasible. Everyone is overly cautious and every good deal looks like a "trick".
Online videos, social media and enriched content; you may have tried all this, but what do you do when all these internet marketing schemes fail to deliver?
Everyone uses strategies in their own businesses to attract clients. Creativity is critical when it comes to make sales. I agree with you in your post.