Hi Guys, We have just developed an international hotel booking website. Our competitors are sites like agoda.com, booking.com, hotels.com and expedia.com. Now we need to do the internet marketing side of the website but we have no clear idea about it. So can you please advise me about how we should do it ?. How much will have to spend for this and what is the most suitable internet marketing company (ex: tradedoubler.com) for this website ?. Thank you in advance !.
The most commoninternet marketing techniques I think are: good SEO, making an affiliate program (search for partners) and PPC campaigns - I think it's about a 10K monthly budget.
you need to spend heavy on paid traffic if you want to compete with agoda.com, booking.com, hotels.com and expedia.com.
The first step has to be to build credibility and trust. While at the same time you are building brand awarnes as you are competing with expedia.com hotels.com this will require a hight budget as you will have to get a foot in the door.