A - Anchor Text - Good anchor text (the text that's used for a link) is very important. B - Blogs. Great marketing vehicles. (As opposed to Splogs - spam blogs - which aren't great marketing vehicles...) C - Conversion. Having a Gazillion visitors a day won't help if they're not converting. D - Deep-linking. Getting links to pages *inside* your site (a variety of them) is important. How best to do this? Have good content that gets linked to without having to ask people to link to it. E - Email. Respond to it ASAP. Don't spam. Create opt-in subscription lists. F - Forums - Forums are your friend (you find most of the stuff you see for sale in e-books, although it may take time to find it.) They can also be your enemy, though, sucking up too much of your time. G - guerilla marketing (You thought I was gonna say Google, didn't you? Guerilla marketing (also sometimes called gonzo marketing) is using creative, unique (often low cost ways) to market a website or brand online. H - HTML. Learn it. It's always good to be able to make small changes to your website. I - Inbound links. You want lots of these, but only from (for the most part) related sites. That is, other websites in your niche. You don't want to get inbounds 'unnaturally' ( i.e. lots at a time, from similar sites or bad neighborhoods - stay away from FFA links, etc.) J - Javascript. More specifically, AJAX (Asynchronous Javascript and XML). This is what allows you to do really cool 'Web 2.0' things like change data on a page without reloading the entire page, making things drag and dropable, etc.) K - kpaul! ; ) L - Link bait. Find something to write about or create some type of Flash animation that people *can't help* linking to. One type of link bait technique is to write an overblown headline about something. (This is kinda like trolling in a way?) The goal, though, is to get the blogosphere abuzz and linking to you (whether they agree with you or disagree with you.) M - Meta tags. It seems the meta description tag is playing a larger role recently when it comes to Supplemental results at Google. Try to get them unique as this is what Google (usually) uses to display as your snipped in the SERPs (search engine result pages) N - No get rich quick schemes. If these get rich quick schemes were legit, everyone would be rich by now. Making money online is hard work, but it can be done. O - Opt-in. The best way to go - permission marketing. Always give Opt-out methods, though. P - Pageviews (not HITS) is the term you should use to describe traffic to your site. (Alone with 'Unique visitors'...) Q - Questions. Don't be afraid to ask questions. R - Reciprocal Links. While this is ok, generally, if the sites have a similar niche (even a broad one like 'entertainment'), although NON-recip links are generally worth more. (Stay away from the so called three way link exchanges too, IMHO...) Again, build good content or unique content and people will link to it. S - Stickiness. This refers how well people 'stick around' on your site. One of the better ways to have a sticky site is to encourage participation on the site in some way. T - Try new things. Don't be afraid to think outside the box and try new things. Now, it might not be wise to do this a lot on your biggest money making site, but experimenting and trying new things can help you make more money. U - Usability. Make your site easily usable by humans. If it's easy to read for humans, most likely the search engines will have no trouble reading it. Whereas if you try to make a page for the search engines, humans might find the site difficult to use and never come back. (And what's the point, really, of one off traffic? This isn't a sustainable model in the long run, IMHO.) V - Viral. In online marketing, viral is a good thing. It's what happens when one person tells two people about a website (or sends them an email) and those two people tell two people each, etc. W - World Wide Web. Remember, that it is indeed a global playing field now. This can work to your advantage and against it. With so many global players, there's still a lot of room on the 'regional' level (think the size of a state or smaller in the United States.) X - Xerox. You want your brand to become so popular that it's picked up as a generic term for something - ie Xerox, Kleenex, Google, etc. Y - Youth. Study the youth marketing segment. As the young people of today grow up (never having known a world w/out the internet, w/out Google) will be different than most consumers today. Z - Zzzzz. Don't forget to sleep every once in a while!
Z could be zero spam PLEASE! nice list, though, and touches some of the best techniques to market a site.
Thanks guys. I thought about Yahoo for 'Y', but thought youth was more important (and Goog and MSN didn't get a mention, so...) heh. and maybe the Zero Spam for Z is better, though. -kpaul
Which ones? ; ) Also, AFAIK, if you have it set-up right good AJAX should display a dumbed down version. Really, though, I don't think that many people have javascript disabled... -kpaul
Yes, I banged it out yesterday - tis only a first draft, but i wanted to throw it out there to see if i could get any input on it. Thanks.
I think people tend to jump from one Internet biz thing to the next, I would say don't keep going from scheme to scheme, there are good programs out there. If you have joined one or are in one area of Internet marketing stick with it make it work. Don't quit!
There's a local bricks and mortar business guy I know who says basically the same thing. Stick at it and you'll make money. I'm finding it true. There are no get rich quick schemes (that last long, anyway) but you can make a living. -kpaul
Thank you. I've been thinking about adding to it. Anyone think I should? Could be a group effort maybe? -kpaul