I'm finding it hard to find a way to tackle an issue. I'm working for a client providing on-page SEO, the website in question has multiple versions of the website for different countries. They have used the subfolder technique to split them up, so it goes www.website.com/gb and www.website.com/us for the Great British and USA versions of the site. I have run a rank check on our targeted keywords and it's the /gb version that shows up on both Google.co.uk and Google.com What is the best way for me to indicate to the search engines the different versions of the website, so that the local version is what shows up in the SERP's as opposed to the GB version showing up everywhere?
Webmaster tools only allows you to set an overall target country, rather than folder by folder geo targeting. What I need is a way to tell google that */fr is geared towards a French audience, */us is the USA and so on.