Hello folks !! 3 friends and I have to do a presentation on the subject "International product launching system" for our Marketing class. I am looking for some advice about it if there is anyone willing to help students in distress First of all, what is included in the subject ? Should we talk about SWOT, PESTEL and all these tools; Or do they belong to the pre-production phase and not to the product launch ? What about the Marketing Mix ? Also, is there really one International product launching system ? I find it destabilizing that the teacher put the word system in singular, as if there was only one method, and every business follows it. Finally, was is the main difference between a casual product launching system and an international product launching system ? Was does the involvement of a company in several countries change about its product launching strategies ? Thanks for any help I can get !