Internal links - How important are they?

Discussion in 'Search Engine Optimization' started by smithy2000, Dec 31, 2009.

  1. #1
    More SEO value is ascribed to internal links (with good anchor text) than many people seem to realize. I am often surprised at how many companies spend ages trying to secure inbound links from other sites (more on this later, page 132) but have no decent, keyword-rich navigation within their own site (where, after all, everything is under their control). We have already discussed breadcrumb trails (an important part of the internal link process). I am now going to consider your main navigation elements.
    How you implement your navigation is really up to you (and will depend much more on your design preferences than on SEO). However, usability studies have shown time and time again that the vast majority of people prefer so-called split-menu navigation, where tabs across the top bar of the page are used for navigating to sections, and link boxes in the left-hand bar navigate around the categories and content pages below.
    The main point I want to make, however, is that you should always use real text in your navigation elements rather than images. In these days of cascading style sheets (where almost anything is possible, in terms of styling), there is really no excuse for missing the opportunity for further use of keyword-rich anchor text in your links.
    In-context links are internal links that appear in the middle of your page. In a section or category page, you might attach links to the heading fields (so that people can click on them to access the next level down in the hierarchy). More generally, you might link key phrases, where they appear in the body text, to the content pages most relevant to them. My advice is to do this wherever possible but always in moderation, If every other word group is a link, your page will start to look silly. Done well, however, links aid navigation for the user and search engine alike.

    And don’t neglect the simple things on your web pages. Add a feed back form so that customers can give you ideas on how to improve the site. Give them a mailto: link they can use to send an email to a friend recommending your site, and use some Javascript to create an add to favourites link, so people can more easily bookmark your site.
     
    smithy2000, Dec 31, 2009 IP
  2. hawkeye_seo

    hawkeye_seo Well-Known Member

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    #2
    yes internal linking is must. Google gives high weightage to those links. Thats secret of wiki and amazons high ranking for lot of keywords
     
    hawkeye_seo, Dec 31, 2009 IP
  3. magda

    magda Notable Member

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    #3
    magda, Dec 31, 2009 IP
  4. Taranfx

    Taranfx Peon

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    #4
    Taranfx, Dec 31, 2009 IP
  5. youhoo

    youhoo Peon

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    #5
    making relevant insite links is better for SEO and do it as much as you can but don't abuse it.
     
    youhoo, Dec 31, 2009 IP
  6. aqib00

    aqib00 Peon

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    #6
    Informative for me thanks for sharing..n Information can be copy and paste what i believe.
     
    aqib00, Dec 31, 2009 IP
  7. smithy2000

    smithy2000 Peon

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    #7
    thank you for your comments
     
    smithy2000, Jan 1, 2010 IP
  8. christoph

    christoph Active Member

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    #8
    Not only is it very important for SEO but also a great way for readers to move around your site better. It will give a clear understanding of what information is avaliable to them and they can go there imediately. I have nearly all my posts linked and it not only looks great but has a massive benifit to the viewers and as you said, very important for SEO.
     
    christoph, Jan 1, 2010 IP
  9. digitalvillage

    digitalvillage Member

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    #9
    please don't copy and past
     
    digitalvillage, Jan 1, 2010 IP
  10. digitalvillage

    digitalvillage Member

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    #10
    if you are not able doesn't any thing
     
    digitalvillage, Jan 1, 2010 IP
  11. cool_ali121

    cool_ali121 Banned

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    #11
    thanks u so much
     
    cool_ali121, Jan 1, 2010 IP
  12. Promoman

    Promoman Active Member

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    #12
    Internal links give more weight to page they are pointing to which helps you compete with other sites.
     
    Promoman, Jan 1, 2010 IP
  13. aqib00

    aqib00 Peon

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    #13
    BUt How can be do it.. i am new for SEO?
     
    aqib00, Jan 7, 2010 IP
  14. james.parker

    james.parker Peon

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    #14
    The internal or inner links have an equal importance because its required a platform for our main keywords to sustain their ranking over the search engines for a long time!
     
    james.parker, Jan 7, 2010 IP
  15. itsupportservice

    itsupportservice Peon

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    #15
    Nice informative info.
     
    itsupportservice, Jan 7, 2010 IP
  16. prettybomb2008

    prettybomb2008 Peon

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    #16
    Internal links is indeed important if your building links for your site. The higher quality it is the more chance for you get backlinks and the higher chance for you to get PR
     
    prettybomb2008, Jan 7, 2010 IP
  17. peterj02460

    peterj02460 Peon

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    #17
    Internal linking does help the search engines figure out what your internal pages are about. It is simple to implement, just make sure you use your selected keywords in the links.
     
    peterj02460, Jan 7, 2010 IP