i am working on a website that has many small and semi valuable that i want to work into the navigation through internal linking, plus related articles and other features. i build a related services/pages/links near the headline, in a fairly lovely way. people use and it helped me quite a bit to get the navigation i needed. now, some of the related links are incorporated into the text and with the related links, the sidebar menu and in the text, appear 3 times or more. and i ask: - should they repeat that many? - is internal linking through a related menu is less effective, seo wise, then in text linking inside the text? - are internal links more effective (the more relvent and important ones) when they appear above the fold, or early in code? - generally, any tips on site architecture will be helpful. thanks, john the web site is flatratecarpet.com
I think there is no problem when there are 3 same internal links on the page. In fact it helps in terms of SEO (more chances that crawler reaches your deep page). Linking with in-text links is of more value to crawlers in general (espacially when there is/are keyword/s in surrounding content). But in case of internal site linking this factor could be extremely dampened (of course I only assume it's like that), so it really doesn't make a big difference in this case. Early in code factor was told to play some role as often footers are regarded by users (and used by site owners) as places where less valuable links are displayed. But weight of this factor could be minimal. Taking into account that we're talking about internal linking here I think this makes no significant difference. Spot-on written code (without any flaws stopping crawlers when crawling), sitemap, nice internal linking (using keywords in metatags) are the most basic and important factors I think.