1) Use your keywords as much as possible in your navigation 2) Use your keywords within all internal links (i.e., Find out more about our social marketing services vs. Find out more about our social marketing services here . 3) Use links between internal pages that are related 4) Utilize a Sitemap this helps Google index internal pages
Internal linking play big role for your website's search engine ranking, so here webmaster need to carefully create internal linking for related page if page are not available then try to create webpage for your keywords.
Hi, Use keywords to interlink your inner pages to landing page submit your sitemap.xml to webmaster tools.....