Internal link strategy

Hi

I noticed a website that is targeting its home page for all of the keywords it was trying to achieve. On all of the other pages it had about 3 text links, two of which would always point back to the home page with the particular keyword.

Is this a good internal link strategy? I would welcome your comments.

Thanks

 

Absolutely terrible way to SEO a site... Terrible. Trying to make one page rank for many keyword phrases sucks. This approach means you basically cannot take advantage of any on-page SEO... Your are TOTALLY dependent on inbound links for rankings. And it's a terrible user experience.

You only get a single <title>, single <h1>, limited number of <h2>s, and a single page of content on your home page. If you want to rank for 20 keyword phrases (or 100 or 1000) what are you going to do? Keyword stuff all 20, 100, or 1000 keyword phrases in the <title> and <h1>? Have 20, 100, 1000 <h2>s on the home page each targetting a different keyword phrase? How dense do you think you can get your keywords in the content of the page if you are targetting 1000 keywords on a single page? If you ONLY have the 1000 keywords there and you repeated each an equal number of times then in the absolute BEST case (where ONLY targeted keywords appeared on the page - no other non-targeted words) then each keyword would have a 0.1% density...

Ideally each page on your site should target a single keyword phrase. That way each page can take advantage of its own <title>, <h1>, <h2>s, content, etc. to make maximize the affect of on-page SEO to get an added boost and to prevent your site looking like some spam site where every link on the site points to the home page. It's a terrible user experience as well.

If the site is targetting 1000 different keywords on their home page and they manage to rank for one, when the user clicks on the listing in the SERPs do your REALLY think they are going to find the info they are looking for on the home page? Hell no... That one page cannot possibly have useful information about a 1000 different topics/keywords. That user is going to bounce back to Google immediately and never return.

Terrible idea IMO. The best interlinking strategies I've found from an SEO perspective for small-large sites are Theme Pyramids (see Brett Tabke's post 4 down in the thread) and IF you have HUGE amounts of content about LOTS of topics that have a lot of relationships between one another then Wikipedia style linking.

 

I concur with Canonical that is a terrible strategy, if you would even call it a strategy at all. You shouldn't target more then 2-3 keywords on each page.

 

you can achieve soon if you target only 2 or 3 keywords per page. Fixing more keywords provide tough time for you.

 

You should keep control on the flow of internal link because if you point all of them to homepage the individual page will start losing their own value.