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Interesting test of the value of reciprocal links

Discussion in 'Search Engine Optimization' started by minstrel, Oct 7, 2007.

  1. #1
    Reciprocal Links Are (Still) Not Dead
    By Stoney deGeyter - October 4, 2007

    SEMrush
     
    minstrel, Oct 7, 2007 IP
    Matt B, dct and monfis like this.
    SEMrush
  2. dapyx

    dapyx Active Member

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    #2
    Nice article! I find it hard to believe that you can build anything with link exchange...
     
    dapyx, Oct 7, 2007 IP
  3. rcj662

    rcj662 Guest

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    #3
    Nice post. Some good points made and no one knows what google does so how can they say they are dead.
     
    rcj662, Oct 7, 2007 IP
  4. oseymour

    oseymour Well-Known Member

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    #4
    interesting article....I do recips but not with just anyone, when it has clear value for my visitors
     
    oseymour, Oct 7, 2007 IP
  5. minstrel

    minstrel Illustrious Member

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    #5
    As the author hints, there never really was any evidence that Google punished reciprocal linking. For one thing, as I've said before, organic linking often produces reciprocal linking, because good/authority sites on any given topic tend to link to other good/authority sites on that topic and vice versa. I have discovered several reciprocal links to my information sites that were not arranged.

    This notion that reciprocal links were bad came from confusion between relevant and non-relevant links and from crackdowns on "link exchange schemes". Certain people concluded erroneously that it was reciprocity that was being punished and, as is often the case with SEO myths, that got stated and restated repeatedly on various webmaster forums until many believed it must have some merit.
     
    minstrel, Oct 7, 2007 IP
  6. sweetfunny

    sweetfunny Banned

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    #6
    Good article and the results show a very similar finding to what i produced in my own testing using a similar strategy.

    Another test i done was two fresh domains same niche and similar content. One i linked from about 20 of my sites, the other same backlinks but reciprocated.

    Both enjoyed comparable rankings. It wasnt a perfect test as the domains had slightly different content. The test was more geared towards seeing how a backlink profile of %100 recips would respond but it did show the recips were passing value compared to one way links.
     
    sweetfunny, Oct 7, 2007 IP
  7. dominating_seo

    dominating_seo Active Member

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    #7
    Very nice and result oriented posts !!! I too believe that all reciprocal link doesn't harm, it depends on way its tackled.

    Thanks for all clarifications
     
    dominating_seo, Oct 19, 2007 IP
  8. thunderbolt007

    thunderbolt007 Active Member

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    #8
    Actually reciprocal linking is not bad... It's just that some of the sites are linking exchange with another too much (in excess) more than making organic quality IBLs...

    Who said that links are dead anayway?
     
    thunderbolt007, Oct 19, 2007 IP
  9. WorldImpulse

    WorldImpulse Well-Known Member

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    #9
    Great Test ...
     
    WorldImpulse, Oct 19, 2007 IP
  10. trichnosis

    trichnosis Prominent Member

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    #10
    it's one of the most intresting article that i have read.

    thanks for the link
     
    trichnosis, Oct 19, 2007 IP
  11. mbeharry

    mbeharry Peon

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    #11
    Nice Research Dude!

    Many of us were wondering how much truth there was to Matt's proclamation about being "excessive."

    Although, there are probably changes to the algo down the road which will devalue recip links. So, Im definately focusing more on getting good quality one-ways.
     
    mbeharry, Oct 23, 2007 IP
  12. Diablos

    Diablos Guest

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    #12
    Thanks for this, quite interesting. I have always been very selective with recips but this makes me think
     
    Diablos, Oct 23, 2007 IP
  13. dashapiro

    dashapiro Peon

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    #13
    It's good to see data supporting something many have thought for a long time. I personally believe that as long as a significant portion of your link profile is one-way back links to your site, it is ok to have reciprocals and just about any other type of link, as that type of link profile would reflect a quality citation worthy page. This was a case where SEO's seemed to be over-analyzing and believing something without really questioning the intent and real meaning of the messenger.
     
    dashapiro, Nov 16, 2007 IP
  14. freediver

    freediver Peon

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    #14
    If you think about it, reciprocal linking is like exchanging your phone number with someone. Kind of natural thing so I doubt it will ever be dead. Spam techniques should and hopefully will die sometime.
     
    freediver, Nov 16, 2007 IP
  15. kentuckyslone

    kentuckyslone Notable Member

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    #15
    That is a very interesting read, I have always thought that relevant link exchanges were very useful - especially for getting increased traffic
     
    kentuckyslone, Nov 16, 2007 IP